Resumen

SILVA, ANILDE TOMBOLATO TAVARES DA  y  BITTENCOURT, CÂNDIDA ALAYDE DE CARVALHO. Culture industry and teaching work: paths to understand the process of art creation in children education. Rev. Comunic [online]. 2015, vol.22, n.3, pp.49-60. ISSN 2238-121X.  https://doi.org/10.15600/2238-121X/comunicacoes.v22n3p49-60.

The aim of this paper is to reflect about the relation between cultural industry, creation process and teaching work in early childhood education, trying to define the influence and imposition of steriotypes in creative process by the contribution of Fayga Ostrower and the reproduction of the cultural industry by revising the literature and with the contribution of Theodor Adorno and Max Horkheimer. We discussed that the essence of cultural industry is not just actual, but also interfere creative process and consumism relations in the contemporary society as in the universalization process from semi formation that permeate teaching work facing infancy. On the other hand, we believe that a professional that acts in early childhood education has a double challenge in articulate knowledge and world’s reading in pedagogic practice in deconstructing the subjectivities imposed by cultural industry giving a new meaning to the resistance and critical intervention from educators. This way, the appropriation of a new theory and daily practices allow to read beyond human utility and standardization, returning, actually, to early childhood spaces and, specifically, to the educator the use of his/her intelectual activity and creativity.

Palabras clave : CULTURAL INDUSTRY; CREATION PROCESS; TEACHING WORK.

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