Resumen

CAMPOS, LUÍS FERNANDO ALTENFELDER DE ARRUDA  y  CAMPOS, Nilce A. Silva de Arruda. Audiovisual technologies and the search for student’s attention. Rev. Comunic [online]. 2015, vol.22, n.3, pp.125-136. ISSN 2238-121X.  https://doi.org/10.15600/2238-121X/comunicacoes.v22n3p125-136.

This paper seeks to reflect, by authors and theoretical assumptions of the Critical Theory of Society, Psychoanalysis and Development Psychology, about the modifications that the use of audiovisual technologies, utilized in education, has over the teaching and learning process. That way it examines the measure in which these technologies that simulate the human skills of representing, systematizing and organizing knowledge, affects the formative experience and the capacity of paying attention of the students. As from the analysis of the historical aspects of the relation between technology, thought and culture, it seeks to demonstrate that the attribution of the attention deficit and hyperactivity of the students, prioritarily the biological causes, end up disregarding the ontogenetic and cultural aspects. Between those aspects, we highlight the fact that we live in an “excited society”, governed by the neoliberal market logic in which all are recruited to sell themselves as “image” producing stimulus that wake the interest of each other. With this, the society produces and exposes each one to a maelstrom of stimulus/images to be consumed and discarded interruptedly. This phenomenon, as denominated by Türcke (2010) as “Concentrated Distraction” can help to comprehend the difficulty of many students of keeping their attention to only one activity for a long time. The constant presentation of audiovisual information that seeks to take each time more the individuals’ attention diminishes their capacity of perceiving the details and deepen the knowledge of a determined subject. Before such facts, it should be noted the importance of teachers together with their students to realize a critical reflection over the use of audiovisual technologies as one of their main mediators of the education process.

Palabras clave : AUDIOVISUAL TECHNOLOGIES; CONCENTRATED DISTRACTION; CRITICAL THEORY OF SOCIETY.

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