Abstract

FABRIN, MARIA EDUARDA CARRENHO; BALISCEI, JOÃO PAULO  and  STEIN, VINÍCIUS. THE ARTISTIC IN THE QUOTIDIAN: THE MEANINGS OF FRIDA KAHLO'S ART IN THE AREZZO FOOTWEAR. Rev. Comunic [online]. 2017, vol.24, n.3, pp.27-49. ISSN 2238-121X.  https://doi.org/10.15600/2238-121X/comunicacoes.v24n3p27-49.

Even today, the life and work of Frida Kahlo, a Mexican artist whose aesthetics is widely recognized, continues to be reflected in cinematographic, bibliographical and advertising images. In this article, our purpose is to identify and analyze the ways in which artistic references are conveyed and consumed in contemporary visuality. For this, we investigated two different productions called Viva la Vida. The first version of Viva la Vida is a painting of the still life genre, elaborated by Frida Kahlo in 1954, shortly before her death. The second version of Viva la Vida is a collection of handbags and shoes produced and disseminated by the Arezzo brand throughout 2015. What is the expressive convergences between these two cultural artifacts? What are the unfoldings of the artistic in quotidian visuality? Supported by the Study of Visual Culture and the references offered by the two versions of Viva la Vida, we identify elements of intersection that bring institutional art closer to contemporary popular visuals.

Keywords : ART; FRIDA KAHLO; VISUALS; VISUAL CULTURE; EDUCATION.

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