Abstract

CUNHA, Maria Teresa Santos  and  SANTOS, Márcia Regina dos. PRECEPTS TO LIVE WELL: A STUDY ON CIVILITY AND ETIQUETTE MANUALS IN THE 1950S. Rev. Comunic [online]. 2017, vol.24, n.3, pp.191-211. ISSN 2238-121X.  https://doi.org/10.15600/2238-121X/comunicacoes.v24n3p191-211.

The post-World Wars period has demanded the reinvention of the coexistences, of the feeling of belonging and of the ways of distinction. The following article will discuss the readings for education, more precisely, the etiquette manuals and good manners produced to contribute in the process of rehabilitation of the behavior that was seen as civilized, intending to comprehend the conceptions of what is civilized in each period of time, the ways used to internalize habits, the kinds of contents publicized and what were the teachings proposed in the literature about good manners. The manuals of good manners produced during the 1950s, edited and sold in Brazil, titled Aprenda boas maneiras, from author Dora Maria (1958), and Boas maneiras, of the author Carmen D’Ávila (1958), were chosen as documents to be examined. The analysis of the documents signalized that the formation proposed in the two manuals is built from different perspectives, that converge to the same organization. The thoughts elaborated from the discussion with Norbert Elias about this issue, the approach given to some contents and the analysis of the materiality allowed to indicate the continuity of this demand for formation and the reaching potential of the prescriptions.

Keywords : CIVILITY MANUALS; ETIQUETTE; NORBERT ELIAS.

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