Abstract

MELO, Darcyane Rodrigues de  and  GUIZZO, Bianca Salazar. YouTuberchildhood: questioning representations of children in the culture of success. Sér.-Estud. [online]. 2019, vol.24, n.50, pp.121-140.  Epub May 07, 2019. ISSN 2318-1982.  https://doi.org/10.20435/serie-estudos.v24i50.1162.

The main purpose of the article is to question the representations of children put into circulation through YouTube videos and led by three YouTubers who throughout 2017 and 2018 have been in the most-viewed ranking, with a high number of views and subscribers. 27 videos posted between January 2014 and December 2017 were chosen for analysis, through which the images and the speeches of YouTuber children were analyzed, and some comments posted by their followers were discussed. Based on the theoretical field of Cultural Studies in Education and with a post-structuralist bias, the analyses focused on the discussion of how YouTuber children propagate and reinforce representations as an outcome of which children’s identities aimed at the culture of success can be produced. Since the culture of success comprises both the status of being a famous child, considered a celebrity, and the position of an entrepreneurial child who earns their own financial resources, and manages to acquire consumer goods and invest in their YouTube career.

Keywords : childhood; YouTube; Cultural Studies.

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