Abstract

CABRERA, María del Carmen Quiles. Advertising discourse and intertextuality: itineraries for communicative teacher training. Educ. Form. [online]. 2021, vol.6, n.1, e3455.  Epub Jan 04, 2021. ISSN 2448-3583.  https://doi.org/10.25053/redufor.v6i1.3455.

The essentiality presented by language and literature teaching means that learning is continuous on the part of teachers, taking into account new spaces and forms of communication, as well as the mechanisms of educational innovation. But no less important is the development of their own communicative competence, especially in that which refers to the academic field. To this end, in the present work we highlight the role played by advertising discourse as an axis of integrated and interdisciplinary didactic sequences that, from an intertextual standpoint, allows us to reinforce such skills. Following an approach to advertising texts inspired by classic tales and artistic references, we offer the resulting didactic keys for training teachers in communication skills.

Keywords : Communicative competence; Intertextuality; Advertising speech; Teacher training; Academic language.

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