<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0100-1574</journal-id>
<journal-title><![CDATA[Cadernos de Pesquisa]]></journal-title>
<abbrev-journal-title><![CDATA[Cad. Pesqui.]]></abbrev-journal-title>
<issn>0100-1574</issn>
<publisher>
<publisher-name><![CDATA[Fundação Carlos Chagas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0100-15742006000200009</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Leitura de imagens, cultura visual e prática educativa]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sardelich]]></surname>
<given-names><![CDATA[Maria Emilia]]></given-names>
</name>
</contrib>
</contrib-group>
<aff id="A09">
<institution><![CDATA[,Universidade Estadual de Feira de Santana  ]]></institution>
<addr-line><![CDATA[BA ]]></addr-line>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2006</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2006</year>
</pub-date>
<volume>36</volume>
<numero>128</numero>
<fpage>451</fpage>
<lpage>472</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S0100-15742006000200009&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S0100-15742006000200009&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S0100-15742006000200009&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Quase tudo do pouco que sabemos sobre o conhecimento produzido nos chega pelos meios de informação e comunicação. Estes, por sua vez, também constroem imagens do mundo. Imagens para deleitar, entreter, vender, sugerindo o que devemos vestir, comer, aparentar, pensar. Em nossa sociedade contemporânea discute-se a necessidade de uma alfabetização visual, que se expressa em várias designações, como leitura de imagens e compreensão crítica da cultura visual. Freqüentes mudanças de expressões e conceitos dificultam o entendimento dessas propostas para o currículo escolar, assim como a própria definição do professor ou professora que será responsável por esse conhecimento e seu referencial teórico. Este artigo apresenta os conceitos que fundamentam as propostas da leitura de imagens e cultura visual, sinalizando suas proximidades e distâncias. Contrasta alguns referenciais teóricos da antropologia, arte, educação, história, sociologia, e sugere linhas de trabalho em ambientes de aprendizagem para que se possa refletir a permanente formação docente.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Nearly everything of the little we know about the produced knowledge reaches us through the means of information and communication. These, on their turn, also build world images. Images to delight, entertain, and sell, suggesting what we should dress, eat, look like and think. In our contemporary society, it is discussed the need for a visual alphabetization that takes on several names, such as image reading and critical understanding of the visual culture. Frequent changes in expressions and concepts hamper the understanding of these proposals for school curriculum, as well as the definition of the teacher who will be in charge for this knowledge and its theoretical frame of reference. This article presents the concepts that justify proposals of image reading and visual culture, signaling their closeness and distances. It also compares some theoretical backgrounds related to anthropology, art, education, history and sociology, suggesting lines of work within learning environments, so that we can reflect about our permanent training as teachers.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Meios de Comunicação de Massa]]></kwd>
<kwd lng="pt"><![CDATA[Prática de Ensino]]></kwd>
<kwd lng="pt"><![CDATA[Arte]]></kwd>
<kwd lng="pt"><![CDATA[Cultura]]></kwd>
<kwd lng="en"><![CDATA[Mass Media]]></kwd>
<kwd lng="en"><![CDATA[Educational Practice]]></kwd>
<kwd lng="en"><![CDATA[Art]]></kwd>
<kwd lng="en"><![CDATA[Culture]]></kwd>
</kwd-group>
</article-meta>
</front><body><![CDATA[ <font face="Arial, Helvetica, sans-serif"> <h2>Leitura  de imagens, cultura visual e pr&aacute;tica educativa.</h2> <h3>Image reading, visual culture and educational  practice.</h3>     <p>&nbsp;</p> <h4>Maria  Emilia Sardelich     <br> </h4> </font>      ]]></body>
</article>
