<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0100-3143</journal-id>
<journal-title><![CDATA[Educação e Realidade]]></journal-title>
<abbrev-journal-title><![CDATA[Educ. Real.]]></abbrev-journal-title>
<issn>0100-3143</issn>
<publisher>
<publisher-name><![CDATA[Universidade Federal do Rio Grande do Sul - Faculdade de Educação]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0100-31432014000200011</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[O clichê: notas para uma derrota do pensamento. Por uma consciência ingênua]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Brayner]]></surname>
<given-names><![CDATA[Flávio Henrique Albert]]></given-names>
</name>
</contrib>
</contrib-group>
<aff id="A11">
<institution><![CDATA[,Universidade Federal de Pernambuco  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2014</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2014</year>
</pub-date>
<volume>39</volume>
<numero>02</numero>
<fpage>557</fpage>
<lpage>572</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S0100-31432014000200011&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S0100-31432014000200011&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S0100-31432014000200011&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Em que sentido o clichê, a frase feita e repisada, o jargão - que já há algum tempo invadiram o vocabulário pedagógico - podem representar uma estratégia de refamiliarização com um mundo tornado estranho, em que nossos conceitos deixaram de ser adequados, e passaram a indicar um perigo para o pensamento? Partindo de uma imagem de Camus (Sísifo) e passando pelo exame de Arendt sobre o caso Eichmann, em que o clichê é associado a uma derrota do pensamento, o artigo propõe uma tarefa insólita: um retorno a uma consciência ingênua, não como relação beata e desarmada diante do mundo, e sim como produção de um novo dicionário capaz de vivificar, linguisticamente, a atitude ad-miração diante das coisas.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[In which way can the cliché, the ready-made, ceaselessly- repeated sentence, the jargon - which have invaded pedagogical vocabulary for quite some time already - represent a strategy for being reacquainted to a world turned strange, where our concepts are no longer appropriate, and have become an indication of danger to thought? From Camus’ image of Sisyphe through Arendt’s examination of the Eichmann’s case, where the cliché is associated to a defeat of thought, the article proposes a bizarre task: a return to a naive consciousness, not as a gaping and disarmed relation to the world, but as a production of a new dictionary, capable of livening up, linguistically speaking, a stand of ad-miration before things.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Linguagem]]></kwd>
<kwd lng="pt"><![CDATA[Derrota do Pensamento]]></kwd>
<kwd lng="pt"><![CDATA[Estranhamento do Mundo]]></kwd>
<kwd lng="pt"><![CDATA[Consciência Ingênua]]></kwd>
<kwd lng="en"><![CDATA[Language]]></kwd>
<kwd lng="en"><![CDATA[Defeat of Thought]]></kwd>
<kwd lng="en"><![CDATA[Strangeness in Estrangement of the World]]></kwd>
<kwd lng="en"><![CDATA[Naive Consciousness]]></kwd>
</kwd-group>
</article-meta>
</front><body><![CDATA[  <font face="Arial, Helvetica, sans-serif"> <h2>O clich&ecirc;:  notas para uma derrota do pensamento. Por uma consci&ecirc;ncia ing&ecirc;nua.</h2> <h3>The clich&eacute;: notes for a defeat of thought. For a na&iuml;ve  consciousness.</h3>     <p>&nbsp;</p> <h4>Fl&aacute;vio  Henrique Albert Brayner</h4> </font>      ]]></body>
</article>
