<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0104-7043</journal-id>
<journal-title><![CDATA[Revista da FAEEBA: Educação e Contemporaneidade]]></journal-title>
<abbrev-journal-title><![CDATA[Revista da FAEEBA: Educação e Contemporaneidade]]></abbrev-journal-title>
<issn>0104-7043</issn>
<publisher>
<publisher-name><![CDATA[Universidade do Estado da Bahia]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0104-70432014000200163</article-id>
<article-id pub-id-type="doi">10.2014/jul.dezv23n42014</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Mídia e educação: interface processual na teoria das representações sociais]]></article-title>
<article-title xml:lang="en"><![CDATA[Media and education: procedural interface in social representations theory]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Oliveira]]></surname>
<given-names><![CDATA[Maria Olivia de Matos]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ornellas]]></surname>
<given-names><![CDATA[Maria de Lourdes Soares]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade do Estado da Bahia  ]]></institution>
<addr-line><![CDATA[Salvador BA]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2014</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2014</year>
</pub-date>
<volume>23</volume>
<numero>42</numero>
<fpage>163</fpage>
<lpage>172</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S0104-70432014000200163&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S0104-70432014000200163&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S0104-70432014000200163&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[O presente artigo trata das rela&#231;&#245;es entre m&#237;dia e educa&#231;&#227;o, na interface com as representa&#231;&#245;es sociais, discutindo o papel das m&#237;dias na forma&#231;&#227;o da sociedade contempor&#226;nea, criticando os impactos sociais da globaliza&#231;&#227;o e da tecnologia. O estudo tamb&#233;m analisa as mensagens veiculadas e organizadas pelos atores sociais, a partir de crit&#233;rios cognitivos, afetivos, ideol&#243;gicos, sociais, hist&#243;ricos e culturais, &#224; luz da teoria das Representa&#231;&#245;es Sociais conceituada como o conhecimento do senso comum e formada em raz&#227;o do cotidiano do sujeito. Tomando como base te&#243;ricos que s&#227;o refer&#234;ncias nas Representa&#231;&#245;es Sociais - Moscovici (1976, 1978); Jodelet (2009); Jovchelovitch (2004); Alves-Mazzotti (1994); S&#225; (1998) - e da M&#237;dia - Thompson (2007, 2011); McLuhan (2005); Mart&#237;n-Barbero e Rey (2001); Dizard (2000) -, as autoras aprofundam o debate sobre os limites e as potencialidades dos meios de comunica&#231;&#227;o de massa, sua capacidade de modela&#231;&#227;o da opini&#227;o p&#250;blica, resgatando o sujeito que expressa um saber pr&#225;tico de assimila&#231;&#227;o, aprendizagem e interpreta&#231;&#227;o do mundo, que &#233; produzido coletivamente na pr&#225;tica social e nas rela&#231;&#245;es interpessoais. &#201; uma abordagem que se encontra hoje no centro de um debate interdisciplinar, pois tenta nomear e fazer rela&#231;&#245;es entre as constru&#231;&#245;es simb&#243;licas e a realidade social. Por outro lado, &#233; inten&#231;&#227;o das autoras, que v&#234;m estudando essa tem&#225;tica, quer nos respectivos grupos de pesquisa, quer nas publica&#231;&#245;es, deixar sementes que possam germinar, abrindo novos recortes e outras perspectivas de an&#225;lises da escuta da m&#237;dia e de seu saber-fazer, para futuros pesquisadores e acad&#234;micos.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[This article discusses the relationship between media and educationat the interface with the social representations, and it debates the role of different media in the formation of contemporary society, as well as criticizes the social impacts of globalization and technology. The study also analyzes broadcast messages organized by social actors, based on cognitive, affective, ideological, social, historical and cultural criteria from a Social Representation viewpoint, conceived of as commonsense knowledge and formed by the daily life of the subject. Taking as theoretical base researchers who are reference in the two fields of study presented here as, in social representation, MOSCOVICI (1976; 1978); JODELET (2009; JOVCHELOVITCH (2004); ALVES - MAZZOTTI (1997); S&#193; (1994), and in media, (THOMPSON, 2007; 2011); McLUHAN (2005); MART&#205;N-BARBERO (2001); DIZARD (2000), the authors deepen the debate about the limits and potentialities of the means of mass communication, their ability to manipulate public opinion, bringing back the subject who expresses a practical knowledge of assimilation, learning and interpretation of the world, which is produced collectively in social practice and in interpersonal relationships. It is an approach which is now at the center of an interdisciplinary debate because it attempts to name and establish relationships between symbolic constructions and the social reality. On the other hand, the authors, who have been studying this theme, both in study groups and in publications, intend to plant sedes that can germinate, thus opening new horizons and perspectives of analysis of listening to the media and its expertise for future researchers and scholars.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Mídia]]></kwd>
<kwd lng="pt"><![CDATA[Recepção Crítica]]></kwd>
<kwd lng="pt"><![CDATA[Sujeito]]></kwd>
<kwd lng="pt"><![CDATA[Representações Sociais]]></kwd>
<kwd lng="en"><![CDATA[Media]]></kwd>
<kwd lng="en"><![CDATA[Critical Reception]]></kwd>
<kwd lng="en"><![CDATA[Subject]]></kwd>
<kwd lng="en"><![CDATA[Social Representations]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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</article>
