<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0104-7043</journal-id>
<journal-title><![CDATA[Revista da FAEEBA: Educação e Contemporaneidade]]></journal-title>
<abbrev-journal-title><![CDATA[Revista da FAEEBA: Educação e Contemporaneidade]]></abbrev-journal-title>
<issn>0104-7043</issn>
<publisher>
<publisher-name><![CDATA[Universidade do Estado da Bahia]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0104-70432014000200197</article-id>
<article-id pub-id-type="doi">10.2014/jul.dezv23n42017</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Imagem do professor e atratividade da docência: enunciados sobre carreira docente na mídia impressa]]></article-title>
<article-title xml:lang="en"><![CDATA[The image of the teacher and the attractiveness of teaching: statements about the teaching career in print media]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Santos]]></surname>
<given-names><![CDATA[Ana Paula Rufino dos]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade do Vale do Acaraú Faculdade Europeia de Administração e Marketing ]]></institution>
<addr-line><![CDATA[Crateús CE]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2014</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2014</year>
</pub-date>
<volume>23</volume>
<numero>42</numero>
<fpage>197</fpage>
<lpage>206</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S0104-70432014000200197&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S0104-70432014000200197&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S0104-70432014000200197&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[O presente texto investe na an&#225;lise da produ&#231;&#227;o de discursos sobre a atratividade da carreira docente em textos jornal&#237;sticos que abordam diversos assuntos relacionados &#224; educa&#231;&#227;o b&#225;sica, com vistas a compreender, a partir da intersec&#231;&#227;o entre "imagem do professor na m&#237;dia" e "atratividade da doc&#234;ncia", pr&#225;ticas discursivas de produ&#231;&#227;o de representa&#231;&#245;es da doc&#234;ncia enunciadas em textos de reportagem sobre a atratividade da carreira docente divulgados pela m&#237;dia impressa. Para o exame de 04 reportagens veiculadas entre 2010 e 2013 sobre a carreira docente no Brasil do arquivo on-line da Funda&#231;&#227;o Victor Civita sobre a import&#226;ncia dos professores e a qualidade da educa&#231;&#227;o, opera com a anal&#237;tica foucaultiana do discurso com vistas a ler, descrever e discutir "como o discurso atua e como se revela" (FOUCAULT, 2006). A an&#225;lise dos enunciados da m&#237;dia impressa permite afirmar que as forma&#231;&#245;es discursivas produzidas selecionam e orientam processos de representa&#231;&#227;o da doc&#234;ncia e de valoriza&#231;&#227;o do professor como pr&#225;ticas de significa&#231;&#227;o.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[This text invests in analyzing the production of discourses on the attractiveness of the teaching career in journalistic texts addressing various issues related to basic education, in order to understand, from the intersection between "the image of the teacher in media" and "the attractiveness of teaching", discursive production practices of representations of teaching set out in reports on attractiveness of teaching published by print media. For the analysis of 04 reports published between 2010 and 2013 on the teaching career in Brazil from Victor Civita Foundation online archive about the importance of teachers and quality of education, we operate Foucault's analytical discourse in order to read, describe and discuss "how discourse operates and how it reveals" (FOUCAULT, 2006). The analysis of statements of print media suggests that the discursive formations select and direct the representation processes of teaching and appreciation of teachers as signifying practices.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Atratividade da Docência]]></kwd>
<kwd lng="pt"><![CDATA[Discurso]]></kwd>
<kwd lng="pt"><![CDATA[Imagem do Professor]]></kwd>
<kwd lng="en"><![CDATA[Attractiveness of Teaching]]></kwd>
<kwd lng="en"><![CDATA[Discourse]]></kwd>
<kwd lng="en"><![CDATA[Teacher´s Image]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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