<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1982-596x</journal-id>
<journal-title><![CDATA[Educação e Filosofia]]></journal-title>
<abbrev-journal-title><![CDATA[Educ. Filos.]]></abbrev-journal-title>
<issn>1982-596x</issn>
<publisher>
<publisher-name><![CDATA[Universidade Federal de Uberlândia]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1982-596x2017000100141</article-id>
<article-id pub-id-type="doi">10.14393/REVEDFIL.issn.0102-6801.v31n61a2017-p141a167</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[O deslocamento do esquematismo do entendimento do sujeito pela indústria cultural que o apresenta como o primeiro serviço prestado ao cliente]]></article-title>
<article-title xml:lang="en"><![CDATA[The displacement of the schematism of the subject&#8217;s understanding by cultural industry who its presentes as the first servisse provided to the client]]></article-title>
<article-title xml:lang="es"><![CDATA[El desplazamiento del esquematismo de lo entendimento del sujeto por la indústria cultural que lo presenta como el primer servicio prestado al cliente]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Lage Filho]]></surname>
<given-names><![CDATA[Abel Camilo de Oliveira]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Fundação Comunitária de Ensino Superior de Itabira Faculdades de Ciências Humanas de Itabira ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brasil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>04</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>04</month>
<year>2017</year>
</pub-date>
<volume>31</volume>
<numero>61</numero>
<fpage>141</fpage>
<lpage>167</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S1982-596x2017000100141&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S1982-596x2017000100141&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S1982-596x2017000100141&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo: O deslocamento do esquematismo do entendimento do sujeito para a ind&#250;stria cultural que o apresenta como o primeiro servi&#231;o prestado ao cliente, nos remete &#224; afirma&#231;&#227;o de Adorno e Horkheimer na Dial&#233;tica do Esclarecimento, que a fun&#231;&#227;o que este esquematismo permitia ao sujeito referir previamente a multipli cidade do existente captada pelos sentidos aos conceitos fundamentais, foi tomada por esta ind&#250;stria. Na investiga&#231;&#227;o dessa asser&#231;&#227;o, exploraremos como Kant pen sou o esquematismo dos conceitos puros do entendimento, para entender como Adorno e Horkheimer se apropriaram deste conceito e o utilizaram para demons trar o poder da ind&#250;stria cultural de configurar profundamente a exist&#234;ncia indivi dual, tolhendo o entendimento e incutindo nas consci&#234;ncias o que foi antecipado no esquematismo da produ&#231;&#227;o, em fun&#231;&#227;o da reprodu&#231;&#227;o ampliada do capital. ]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: The displacement of the schematism of the subject&#8217;s understanding for the cultural industry who its presents as the first service provided to the client, re fers to what Adorno and Horkheimer, at Dialectic of Enlightenment, claim that the function of the schematism allows the subject to previously refers to multiplicity of the existent received by the senses to the fundamental concepts, it was taken by this industry. In the investigation of this assertion, we will explore how Kant thought the schematism of the pure concepts of understanding, to understand how Adorno and Horkheimer have appropriated this concept and used it to demonstrate the power of cultural industry to deeply configure the individual existence, hinde ring the understanding and instilling in consciences what has been anticipated in the schematism of production, in function of the expanded reproduction of capital.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: El desplazamiento del esquematismo de lo entendimiento del sujeto por la industria cultural que lo presenta como el primer servicio prestado al cliente, nos remite a la afirmaci&#243;n de Adorno y Horkheimer en la Dialectica del Esclare cimiento, que la funci&#243;n que este esquematismo permit&#237;a al sujeto referir previa mente a la multiplicidad del existente captada por los sentidos a los conceptos fundamentales, fue tomada por esta industria. En la investigaci&#243;n de esa propo sici&#243;n, exploraremos como Kant pens&#243; el esquematismo de los conceptos puros de lo entendimiento, para entender como Adorno y Horkheimer se apropiaron de este concepto y como lo utilizaron para demostrar el poder de la industria cultural de moldar profundamente la existencia individual, dificultando lo entendimiento e inculcando en las conciencias, lo que fue anticipado en el esquematismo de la producci&#243;n, en funci&#243;n de la reproducci&#243;n ampliada del capital.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Kant]]></kwd>
<kwd lng="pt"><![CDATA[Esquematismo do Entendimento]]></kwd>
<kwd lng="pt"><![CDATA[Adorno e Horkheimer]]></kwd>
<kwd lng="pt"><![CDATA[Indústria Cultural]]></kwd>
<kwd lng="pt"><![CDATA[Conformismo]]></kwd>
<kwd lng="en"><![CDATA[Kant]]></kwd>
<kwd lng="en"><![CDATA[Schematic Understanding]]></kwd>
<kwd lng="en"><![CDATA[Adorno and Horkheimer]]></kwd>
<kwd lng="en"><![CDATA[Cultural Industry]]></kwd>
<kwd lng="en"><![CDATA[Conformism]]></kwd>
<kwd lng="es"><![CDATA[Kant]]></kwd>
<kwd lng="es"><![CDATA[Esquematismo de lo Entendimiento]]></kwd>
<kwd lng="es"><![CDATA[Adorno e Horkheimer]]></kwd>
<kwd lng="es"><![CDATA[Industria Cultural]]></kwd>
<kwd lng="es"><![CDATA[Conformismo]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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