<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2175-8042</journal-id>
<journal-title><![CDATA[Motrivivência]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. Motriviv.]]></abbrev-journal-title>
<issn>2175-8042</issn>
<publisher>
<publisher-name><![CDATA[Universidade Federal de Santa Catarina]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2175-80422019000100010</article-id>
<article-id pub-id-type="doi">10.5007/2175-8042.2019e56102</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Sustentabilidade financeira da arena Beira-Rio: sede da Copa do Mundo FIFA 2014 em Porto Alegre]]></article-title>
<article-title xml:lang="en"><![CDATA[Financial sustainability of the Beira-Rio arena: venue of the 2014 FIFA World Cup in Porto Alegre]]></article-title>
<article-title xml:lang="es"><![CDATA[Sostenibilidad financiera de la arena Beira-Rio: sede de la Copa Mundial de la FIFA 2014 en Porto Alegre]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Marchetti]]></surname>
<given-names><![CDATA[Felippe]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Reppold Filho]]></surname>
<given-names><![CDATA[Alberto Reinaldo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Schumacher]]></surname>
<given-names><![CDATA[Gustavo Bordin]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade Federal do Rio Grande do Sul Programa de Pós-Graduação em Ciências do Movimento Humano ]]></institution>
<addr-line><![CDATA[Porto Alegre ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidade Federal do Rio Grande do Sul Programa de Pós-Graduação em Ciências do Movimento Humano ]]></institution>
<addr-line><![CDATA[Porto Alegre ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidade Federal do Rio Grande do Sul Programa de Pós-Graduação em Ciências do Movimento Humano ]]></institution>
<addr-line><![CDATA[Porto Alegre ]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>01</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>01</month>
<year>2019</year>
</pub-date>
<volume>31</volume>
<numero>57</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S2175-80422019000100010&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S2175-80422019000100010&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S2175-80422019000100010&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO A transformação dos tradicionais estádios de futebol em arenas esportivas multiuso é uma tendência internacional, que foi impulsionada no Brasil pela Copa do Mundo FIFA 2014. O estudo teve por objetivo analisar a sustentabilidade financeira da arena Beira-Rio, uma das sedes do evento. Foram analisados documentos, realizadas visitas às instalações e conduzidas entrevistas com os gestores. Os resultados indicaram que o projeto de utilização do Beira-Rio contempla oito fontes de receitas: bilheteria, espaços VIP, estacionamento, publicidade, centro comercial, eventos não-esportivos, catering e visitação às instalações. O Beira-Rio encontra-se, atualmente, em um processo de transição entre um estádio de futebol tradicional e uma arena esportiva multiuso. Em 2017, apresentou um prejuízo aproximado de R$ 8,08 milhões, não se mostrando financeiramente sustentável; todavia, pode se tornar sustentável, com lucro aproximado de R$ 38,51 milhões anuais, caso se potencialize as fontes de receitas já existentes.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The transformation of traditional football stadiums into multipurpose sports arenas is an international trend that was boosted in Brazil by the 2014 FIFA World Cup. The purpose of this study was to analyze the financial sustainability of the Beira-Rio arena, one of the venues of the event. Documents were analyzed, site visits were carried out and interviews were conducted with the managers. The results indicated that the Beira-Rio project includes eight sources of revenue: box office, VIP spaces, parking, advertising, shopping center, non-sporting events, catering and visitation to the facilities. Beira-Rio is currently in a process of transition between a traditional football stadium and a multipurpose sports arena. In 2017, it presented an approximate loss of R$ 8,08 million, not proving to be financially sustainable; however, it could become sustainable, with a profit of approximately R$ 38,51 million per year, if existing revenue sources are increased.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN La transformación de los tradicionales estadios de fútbol en arenas deportivas multiuso es una tendencia internacional, impulsada en Brasil por la Copa Mundial de la FIFA 2014. Este estudio tuvo como objetivo analizar la sostenibilidad financiera de la arena Beira-Rio, una de las sedes del evento. Se analizaron documentos, se realizaron visitas a las instalaciones y entrevistas con los gestores. Los resultados indicaron que el proyecto de utilización del Beira-Rio contempla ocho fuentes de ingresos: taquilla, espacios VIP, estacionamiento, publicidad, centro comercial, eventos no deportivos, catering y visitación a las instalaciones. El Beira-Rio se encuentra actualmente en un proceso de transición entre un estadio de fútbol tradicional y una arena deportiva multiuso. En 2017, presentó un perjuicio aproximado de R$ 8,08 millones, no mostrándose financieramente sostenible; sin embargo, puede tornarse sostenible, con un beneficio aproximado de R$ 38,51 millones anuales, si se potencian las fuentes de ingresos ya existentes.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Arenas esportivas]]></kwd>
<kwd lng="pt"><![CDATA[Gestão esportiva]]></kwd>
<kwd lng="pt"><![CDATA[Sustentabilidade financeira]]></kwd>
<kwd lng="en"><![CDATA[Sports arena]]></kwd>
<kwd lng="en"><![CDATA[Sports management]]></kwd>
<kwd lng="en"><![CDATA[Financial sustainability]]></kwd>
<kwd lng="es"><![CDATA[Estadios deportivos]]></kwd>
<kwd lng="es"><![CDATA[Gestión de deportes]]></kwd>
<kwd lng="es"><![CDATA[Sostenibilidad financiera]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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