<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2177-6059</journal-id>
<journal-title><![CDATA[Roteiro]]></journal-title>
<abbrev-journal-title><![CDATA[Roteiro]]></abbrev-journal-title>
<issn>2177-6059</issn>
<publisher>
<publisher-name><![CDATA[Universidade do Oeste de Santa Catarina]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2177-60592020000100408</article-id>
<article-id pub-id-type="doi">10.18593/r.v47i0.23255</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[A gestão profissional e a natureza de uma universidade católica]]></article-title>
<article-title xml:lang="en"><![CDATA[The professional management and the nature of a catholic university]]></article-title>
<article-title xml:lang="es"><![CDATA[La gestión profesional y la naturaleza de una universidad católica]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Dantas]]></surname>
<given-names><![CDATA[Lúcio Gomes]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Oliveira]]></surname>
<given-names><![CDATA[Maria Regina Carvalho Teixeira de]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade Católica de Brasília Reitoria e Programa de Pós-graduação em Educação ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Equipe Consultoria Equipe Consultoria ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>01</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>01</month>
<year>2020</year>
</pub-date>
<volume>45</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S2177-60592020000100408&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S2177-60592020000100408&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S2177-60592020000100408&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo: Nos últimos anos, a mercantilização da Educação Superior brasileira e as estratégias de mercado das instituições lucrativas têm solapado as Instituições de Ensino Superior (IES). O impacto da operacionalização dos serviços educacionais disponibilizados à sociedade tem apresentado aspectos que reverberam na gestão profissional, sobretudo nas universidades católicas. Diante disso, os imperativos mercadológicos têm afetado, sobremaneira, a missão e os valores das IES católicas. Nesse sentido, essa comunicação reflete aspectos constitutivos da gestão profissional e o impacto deles na identidade da universidade católica. Para realizar este estudo, utilizou-se o método qualitativo, de caráter exploratório, escrito sob a perspectiva de um ensaio teórico, no qual se realiza uma discussão conceitual sobre o modelo de gestão profissional que atende ao mercado atual de Educação Superior. Utilizaram-se, ainda, documentos de uma universidade católica, bem como de sua mantenedora, para fazer interface com as concepções de gestões vigentes no cenário atual das IES. Discutiram-se as concepções que permeiam a gestão, a missão e os valores institucionais perante as demandas do atual mercado educacional superior. Observou-se que, na discussão dos autores, critica-se a forma de gerir sob a perspectiva do mercado neoliberal e que seu principal impacto na Educação Superior pode desqualificar a identidade da universidade católica. Conclui-se que é importante preservar a identidade desse tipo de universidade, uma vez que se leva em conta a comunidade de estudiosos que se dedica à investigação, ao ensino e às várias formas de serviço à comunidade como promoção dos saberes e missão cultural.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: In recent years, the commodification of Brazilian higher education and the market strategies of profitable institutions have undermined Higher Education Institutions (HEIs). The impact of the operationalization of educational services, made available to society, has presented aspects that have reverberated in professional management, especially in catholic universities. Faced with this, market imperatives have greatly affected the mission and values of catholic HEIs. In this sense, this communication reflects constitutive aspects of professional management and their impact on the identity of a catholic university. To perform this study it was used the qualitative method, of exploratory nature, written from the perspective of a theoretical essay, in which a conceptual discussion is held on the model of professional management that serves the current market of higher education. It was also used documents from a catholic university, as well as from its maintainer, to interface with the conceptions of management in force in the current scenario of HEIs. It was discussed the conceptions that permeate the management, the mission and the institutional values facing the demands of the current higher education market. It was observed that, in the discussion of the authors, it is criticized the way to manage from the perspective of the neoliberal market and that its main impact on Higher Education can disqualify the identity of the catholic university. It is concluded that it is important to preserve the identity of this type of university, since it takes into account the community of scholars that is dedicated to research, teaching and various forms of service to the community as promotion of knowledge and cultural mission.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: En los últimos años, la comercialización de la educación superior brasileña y las estrategias de mercado de las instituciones lucrativas han debilitado a las instituciones de educación superior (IES). El impacto de la operacionalización de los servicios educativos, puestos a disposición de la sociedad, ha presentado aspectos que repercuten en la gestión profesional, especialmente en las universidades católicas. Ante esto, los imperativos del mercado han afectado enormemente la misión y los valores de las IES católicas. En este sentido, esta comunicación refleja aspectos constitutivos de la gestión profesional y su impacto en la identidad de la universidad católica. Para llevar a cabo este estudio, se utilizó el método cualitativo, de carácter exploratorio, escrito desde la perspectiva de un ensayo teórico, en el que se realiza una discusión conceptual sobre el modelo de gestión profesional que cumpla con el mercado actual de educación superior. También se utilizaron documentos de una universidad católica, así como de su mantenedora, para interactuar con las concepciones de gestión vigentes en el escenario actual de las IES. Se discutieron las concepciones que impregnan la gestión, la misión y los valores institucionales enfrente a las demandas del mercado educativo superior actual. Se observó que, en la discusión de los autores, se critica la forma de gestionar desde la perspectiva del mercado neoliberal y que su principal impacto en la educación superior puede descalificar la identidad de la universidad católica. Se concluye que es importante preservar la identidad de este tipo de universidad, una vez que tiene en cuenta la comunidad de académicos que se dedican a la investigación, a la enseñanza y a las diversas formas de servicio a la comunidad como promoción de los conocimientos y misión cultural.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Gestão educacional]]></kwd>
<kwd lng="pt"><![CDATA[Universidade católica]]></kwd>
<kwd lng="pt"><![CDATA[Identidade]]></kwd>
<kwd lng="pt"><![CDATA[Mercado educacional.]]></kwd>
<kwd lng="en"><![CDATA[Educational management]]></kwd>
<kwd lng="en"><![CDATA[Catholic university]]></kwd>
<kwd lng="en"><![CDATA[Identity]]></kwd>
<kwd lng="en"><![CDATA[Educational market.]]></kwd>
<kwd lng="es"><![CDATA[Gestión educativa]]></kwd>
<kwd lng="es"><![CDATA[Universidad católica]]></kwd>
<kwd lng="es"><![CDATA[Identidad]]></kwd>
<kwd lng="es"><![CDATA[Mercado educativo.]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[ARENDT]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Raposo]]></surname>
<given-names><![CDATA[Roberto]]></given-names>
</name>
</person-group>
<source><![CDATA[A condição humana.]]></source>
<year>1991</year>
<edition>5. ed.</edition>
<publisher-loc><![CDATA[Rio de Janeiro ]]></publisher-loc>
<publisher-name><![CDATA[Forense Universitária]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[AUDY]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A inovação, o desenvolvimento e o papel da Universidade.]]></article-title>
<source><![CDATA[Estudos Avançados]]></source>
<year>2017</year>
<volume>31</volume>
<numero>90</numero>
<issue>90</issue>
<page-range>75-87</page-range><publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[BUBER]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Zuben]]></surname>
<given-names><![CDATA[Newton Aquiles Von]]></given-names>
</name>
</person-group>
<source><![CDATA[Sobre comunidade.]]></source>
<year>2012</year>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Perspectiva]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[CARVALHO]]></surname>
<given-names><![CDATA[C. H. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A mercantilização da Educação Superior brasileira e as estratégias de mercado das instituições lucrativas.]]></article-title>
<source><![CDATA[Revista Brasileira de Educação]]></source>
<year>2013</year>
<volume>18</volume>
<numero>54</numero>
<issue>54</issue>
<page-range>761-801</page-range><publisher-loc><![CDATA[Rio de Janeiro ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[CASTANHO]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Da universidade modelo aos modelos de universidade.]]></article-title>
<source><![CDATA[Revista de Estudos de Educação]]></source>
<year>2002</year>
<volume>ano 4</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>27-43</page-range><publisher-loc><![CDATA[Sorocaba ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[CASTEL]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Iraci]]></surname>
<given-names><![CDATA[D. Poleti.]]></given-names>
</name>
</person-group>
<source><![CDATA[As metamorfoses da questão social: uma crônica do salário.]]></source>
<year>2010</year>
<edition>9. ed.</edition>
<publisher-loc><![CDATA[Petrópolis, RJ ]]></publisher-loc>
<publisher-name><![CDATA[Vozes]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[CATINI]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Educação e empreendedorismo da barbárie.]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[CÁSSIO]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
</person-group>
<source><![CDATA[Educação contra a barbárie: por escolas democráticas e pela liberdade de ensinar.]]></source>
<year>2019</year>
<page-range>33-9</page-range><publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Boitempo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[CHAUI]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A universidade pública sob nova perspectiva]]></article-title>
<source><![CDATA[Revista Brasileira de Educação]]></source>
<year>2003</year>
<numero>24</numero>
<issue>24</issue>
<page-range>5-15</page-range><publisher-loc><![CDATA[Rio de Janeiro ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[CHAVES]]></surname>
<given-names><![CDATA[V. L. J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Expansão da privatização/mercantilização do ensino superior Brasileiro: a formação dos oligopólios.]]></article-title>
<source><![CDATA[Educação &amp; Sociedade]]></source>
<year>2010</year>
<volume>31</volume>
<numero>111</numero>
<issue>111</issue>
<page-range>481-500</page-range><publisher-loc><![CDATA[Campinas, SP ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="book">
<collab>CONCÍLIO VATICANO II.</collab>
<article-title xml:lang=""><![CDATA[Declaração Gravissimum Educationis sobre a educação cristã.]]></article-title>
<source><![CDATA[Compêndio do Vaticano II: Constituições, Decretos, Declarações.]]></source>
<year>1978</year>
<edition>12. ed.</edition>
<publisher-loc><![CDATA[Petrópolis, RJ ]]></publisher-loc>
<publisher-name><![CDATA[Vozes]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="book">
<collab>CONFERÊNCIA NACIONAL DOS BISPOS DO BRASIL.</collab>
<source><![CDATA[Setor Universidades da Igreja no Brasil: identidade e missão.]]></source>
<year>2019</year>
<publisher-loc><![CDATA[Brasília, DF ]]></publisher-loc>
<publisher-name><![CDATA[CNBB]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="">
<collab>CONGREGAÇÃO PARA A EDUCAÇÃO; PONTIFÍCIO CONSELHO PARA OS LEIGOS; PONTIFÍCIO CONSELHO DA CULTURA.</collab>
<source><![CDATA[Presença da Igreja na Universidade e a cultura universitária.]]></source>
<year>1994</year>
</nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="book">
<collab>CONSELHO EPISCOPAL LATINO-AMERICANO.</collab>
<source><![CDATA[Conclusões da Conferência de Puebla - 1979: evangelização no presente e no futuro da América Latina.]]></source>
<year>2004</year>
<edition>13. ed.</edition>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Paulinas]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[CRESWELL]]></surname>
<given-names><![CDATA[J. W.]]></given-names>
</name>
<name>
<surname><![CDATA[Lopes]]></surname>
<given-names><![CDATA[Magda França]]></given-names>
</name>
</person-group>
<source><![CDATA[Projeto de Pesquisa: métodos qualitativo, quantitativo e misto.]]></source>
<year>2016</year>
<edition>3. ed.</edition>
<publisher-loc><![CDATA[Porto Alegre ]]></publisher-loc>
<publisher-name><![CDATA[Artmed]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[CUNHA]]></surname>
<given-names><![CDATA[L. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Ensino Superior e Universidade no Brasil.]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[LOPES]]></surname>
<given-names><![CDATA[E. M. T.]]></given-names>
</name>
<name>
<surname><![CDATA[FARIA FILHO]]></surname>
<given-names><![CDATA[L. M.]]></given-names>
</name>
<name>
<surname><![CDATA[VEIGA]]></surname>
<given-names><![CDATA[C. G.]]></given-names>
</name>
</person-group>
<source><![CDATA[500 anos de Educação no Brasil]]></source>
<year>2007</year>
<edition>3. ed.</edition>
<page-range>171-204</page-range><publisher-loc><![CDATA[Belo Horizonte ]]></publisher-loc>
<publisher-name><![CDATA[Autêntica]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[DEJOURS]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Monjardim]]></surname>
<given-names><![CDATA[Luís Alberto]]></given-names>
</name>
</person-group>
<source><![CDATA[A banalização da injustiça social.]]></source>
<year>2005</year>
<edition>6. ed.</edition>
<publisher-loc><![CDATA[Rio de Janeiro ]]></publisher-loc>
<publisher-name><![CDATA[FVG]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[DIAS]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<source><![CDATA[Sociologia &amp; Administração]]></source>
<year>2001</year>
<edition>2. ed.</edition>
<publisher-loc><![CDATA[Campinas ]]></publisher-loc>
<publisher-name><![CDATA[Alínea]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[DONKIN]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Santos]]></surname>
<given-names><![CDATA[Roger Maioli dos]]></given-names>
</name>
</person-group>
<source><![CDATA[Sangue, suor e lágrimas: a evolução do trabalho]]></source>
<year>2003</year>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[M. Books do Brasil]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[DRUCKER]]></surname>
<given-names><![CDATA[P. F.]]></given-names>
</name>
<name>
<surname><![CDATA[Fortes.]]></surname>
<given-names><![CDATA[Jorge]]></given-names>
</name>
</person-group>
<source><![CDATA[O gestor eficaz.]]></source>
<year>2017</year>
<publisher-loc><![CDATA[Rio de Janeiro ]]></publisher-loc>
<publisher-name><![CDATA[LTC]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[FAYOL]]></surname>
<given-names><![CDATA[J. H.]]></given-names>
</name>
<name>
<surname><![CDATA[Bojano]]></surname>
<given-names><![CDATA[Irene de]]></given-names>
</name>
<name>
<surname><![CDATA[Souza.]]></surname>
<given-names><![CDATA[Mário de]]></given-names>
</name>
</person-group>
<source><![CDATA[Administração industrial e geral: previsão, organização, comando, coordenação e controle.]]></source>
<year>1990</year>
<edition>10. ed.</edition>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Atlas]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[FERREYRA]]></surname>
<given-names><![CDATA[M. M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Em uma encruzilhada: Ensino Superior na América Latina e Caribe - Panorama.]]></source>
<year>2018</year>
<publisher-loc><![CDATA[Brasília, DF ]]></publisher-loc>
<publisher-name><![CDATA[Grupo Banco Mundial]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[FLICK]]></surname>
<given-names><![CDATA[U.]]></given-names>
</name>
<name>
<surname><![CDATA[Costa.]]></surname>
<given-names><![CDATA[Joice Elias]]></given-names>
</name>
</person-group>
<source><![CDATA[Introdução à pesquisa qualitativa.]]></source>
<year>2009</year>
<publisher-loc><![CDATA[Porto Alegre ]]></publisher-loc>
<publisher-name><![CDATA[Artmed]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[FRANCISCO]]></surname>
</name>
</person-group>
<source><![CDATA[Constituição Apostólica Veritatis Gaudium: sobre as Universidades e as Faculdades Eclesiásticas.]]></source>
<year>2018</year>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Paulinas]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[FRANCISCO]]></surname>
</name>
</person-group>
<source><![CDATA[Discurso do Papa Francisco aos membros da Fundação Gravissimum Educationis]]></source>
<year>2018</year>
</nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[GAULEJAC]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
<name>
<surname><![CDATA[Stomiolo.]]></surname>
<given-names><![CDATA[Ivo]]></given-names>
</name>
</person-group>
<source><![CDATA[Gestão como doença social: ideologia, poder gerencialista e fragmentação social.]]></source>
<year>2007</year>
<edition>3. ed.</edition>
<publisher-loc><![CDATA[Aparecida, SP ]]></publisher-loc>
<publisher-name><![CDATA[Ideias &amp; Letras]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[GIROUX]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Ensino superior, para quê?]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Prosser.]]></surname>
<given-names><![CDATA[Elisabeth Seraphim]]></given-names>
</name>
</person-group>
<source><![CDATA[Educar em Revista]]></source>
<year>2010</year>
<numero>37</numero>
<issue>37</issue>
<page-range>25-38</page-range><publisher-loc><![CDATA[Curitiba ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[ISMAIL]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[MALONE]]></surname>
<given-names><![CDATA[M. S.]]></given-names>
</name>
<name>
<surname><![CDATA[GEEST]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
<name>
<given-names><![CDATA[Gerson]]></given-names>
</name>
</person-group>
<source><![CDATA[Organizações Exponenciais. Por que elas são 10 vezes melhores, mais rápidas e mais baratas que a sua (e o que fazer a respeito).]]></source>
<year>2015</year>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[HSM]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[JEZINE]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Globalização e políticas para a Educação Superior no Brasil: as lutas sociais e a lógica mercantilista.]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[TEODORO]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<source><![CDATA[A Educação Superior no espaço ibero-americano: do elitismo à transnacionalização.]]></source>
<year>2010</year>
<page-range>275-309</page-range><publisher-loc><![CDATA[Lisboa ]]></publisher-loc>
<publisher-name><![CDATA[Edições Universitárias Lusófonas]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[JOÃO PAULO II.]]></surname>
</name>
</person-group>
<source><![CDATA[Constituição Apostólica Ex Corde Ecclesiae .]]></source>
<year>1990</year>
</nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[JULIATTO]]></surname>
<given-names><![CDATA[C. I.]]></given-names>
</name>
</person-group>
<source><![CDATA[Parceiros educadores: estudantes, professores, colaboradores e dirigentes.]]></source>
<year>2007</year>
<publisher-loc><![CDATA[Curitiba ]]></publisher-loc>
<publisher-name><![CDATA[Champagnat]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[LAVAL]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Echalar]]></surname>
<given-names><![CDATA[Mariana]]></given-names>
</name>
</person-group>
<source><![CDATA[A escola não é uma empresa: o neoliberalismo em ataque ao ensino público.]]></source>
<year>2019</year>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Boitempo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[LOPES]]></surname>
<given-names><![CDATA[F. D.]]></given-names>
</name>
<name>
<surname><![CDATA[BALDI]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Redes como perspectiva de análise e como estrutura de governança: uma análise das diferentes contribuições.]]></article-title>
<source><![CDATA[Revista de Administração Pública - FGV]]></source>
<year>2009</year>
<volume>43</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>1007-35</page-range><publisher-loc><![CDATA[Rio de Janeiro ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B33">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[MAGALDI]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[SALIBI NETO]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Gestão do amanhã: tudo o que você precisa saber sobre gestão, inovação e liderança para vencer na 4ª revolução industrial]]></source>
<year>2018</year>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Gente]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B34">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[MARCONI]]></surname>
<given-names><![CDATA[M. A.]]></given-names>
</name>
<name>
<surname><![CDATA[LAKATOS]]></surname>
<given-names><![CDATA[E. M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Metodologia do trabalho científico: procedimentos básicos, pesquisa bibliográfica, projeto e relatório, publicações e trabalhos científicos.]]></source>
<year>2013</year>
<edition>7. ed.</edition>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Atlas]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B35">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[MINAYO]]></surname>
<given-names><![CDATA[M. C. S.]]></given-names>
</name>
</person-group>
<source><![CDATA[O desafio do conhecimento: pesquisa qualitativa em saúde.]]></source>
<year>2010</year>
<edition>12. ed.</edition>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Hucitec]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B36">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[MONTAÑO]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<source><![CDATA[Terceiro setor e questão social: crítica ao padrão emergente de intervenção social.]]></source>
<year>2003</year>
<edition>2. ed.</edition>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Cortez]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B37">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[MORGAN]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Geni]]></surname>
<given-names><![CDATA[G. Goldschmidt.]]></given-names>
</name>
</person-group>
<source><![CDATA[Imagens da organização.]]></source>
<year>2006</year>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Atlas]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B38">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[RICHARDSON]]></surname>
<given-names><![CDATA[R. J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Pesquisa social: métodos e técnicas. Colaboração de Dietmar Klaus Pfeiffer.]]></source>
<year>2017</year>
<edition>4. ed.</edition>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Atlas]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B39">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[ROSSATO]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A universidade brasileira face ao processo de Bolonha.]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[PEREIRA]]></surname>
<given-names><![CDATA[E. M. A.]]></given-names>
</name>
<name>
<surname><![CDATA[ALMEIDA]]></surname>
<given-names><![CDATA[M. L. P.]]></given-names>
</name>
</person-group>
<source><![CDATA[Reforma universitária e a construção do espaço europeu de Educação Superior: análise de uma década do Processo de Bolonha.]]></source>
<year>2011</year>
<page-range>181-205</page-range><publisher-loc><![CDATA[Campinas, SP ]]></publisher-loc>
<publisher-name><![CDATA[Mercado de Letras]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B40">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[SENNET]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Santarrita.]]></surname>
<given-names><![CDATA[Marcos]]></given-names>
</name>
</person-group>
<source><![CDATA[A corrosão do caráter: consequências pessoais do trabalho no novo capitalismo.]]></source>
<year>2009</year>
<edition>14. ed.</edition>
<publisher-loc><![CDATA[Rio de Janeiro ]]></publisher-loc>
<publisher-name><![CDATA[Record]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B41">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[SEVERINO]]></surname>
<given-names><![CDATA[A. J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Metodologia do trabalho científico.]]></source>
<year>2007</year>
<edition>23. ed.</edition>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Cortez]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B42">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[SPRING]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Galvan.]]></surname>
<given-names><![CDATA[Ana Júlia]]></given-names>
</name>
</person-group>
<source><![CDATA[Como as corporações globais querem usar as escolas para moldar o homem para o mercado.]]></source>
<year>2018</year>
<publisher-loc><![CDATA[Campinas, SP ]]></publisher-loc>
<publisher-name><![CDATA[Vide Editorial]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B43">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[TAYLOR]]></surname>
<given-names><![CDATA[F. W.]]></given-names>
</name>
<name>
<surname><![CDATA[Ramos.]]></surname>
<given-names><![CDATA[Arlindo Vieira]]></given-names>
</name>
</person-group>
<source><![CDATA[Princípios de administração científica.]]></source>
<year>2009</year>
<edition>8. ed.</edition>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Atlas]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B44">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[TEODORO]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Educação, globalização e neoliberalismo: os novos modos de regulação transnacional das políticas de educação.]]></source>
<year>2010</year>
<publisher-loc><![CDATA[Lisboa ]]></publisher-loc>
<publisher-name><![CDATA[Edições Universitárias Lusófonas]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B45">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[TEODORO]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[SANTOS]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[COSTA JUNIOR]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[University rankings: between market regulation and the diffusion of organizational models. The Brazilian case.]]></article-title>
<source><![CDATA[Revista Lusófona de Educação]]></source>
<year>2018</year>
<volume>41</volume>
<numero>41</numero>
<issue>41</issue>
<page-range>175-91</page-range><publisher-loc><![CDATA[Lisboa ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B46">
<nlm-citation citation-type="">
<collab>UNIÃO DE EDUCAÇÃO CORPORATIVA.</collab>
<source><![CDATA[Governança corporativa da UEC]]></source>
<year>2016</year>
</nlm-citation>
</ref>
<ref id="B47">
<nlm-citation citation-type="">
<collab>UNIÃO DE EDUCAÇÃO CORPORATIVA</collab>
<source><![CDATA[Estatuto da UEC]]></source>
<year>2017</year>
</nlm-citation>
</ref>
<ref id="B48">
<nlm-citation citation-type="">
<collab>UNIVERSIDADE COMUNITÁRIA REGIONAL</collab>
<source><![CDATA[Plano de Gestão 2018-2025]]></source>
<year>2018</year>
</nlm-citation>
</ref>
<ref id="B49">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[WAHLBRINCK]]></surname>
<given-names><![CDATA[I. F.]]></given-names>
</name>
<name>
<surname><![CDATA[PACHECO]]></surname>
<given-names><![CDATA[L. M. D.]]></given-names>
</name>
</person-group>
<source><![CDATA[Ética do cuidado e extensão universitária: da tomada de consciência à conscientização.]]></source>
<year>2017</year>
<publisher-loc><![CDATA[Campinas, SP ]]></publisher-loc>
<publisher-name><![CDATA[Mercado de Letras]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B50">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[ZAMAGNI]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A identidade e a missão de uma universidade católica na atualidade. Tradução: Luís Marcos Sander.]]></article-title>
<source><![CDATA[Cadernos IHU Ideias]]></source>
<year>2013</year>
<volume>ano 11</volume>
<numero>185</numero>
<issue>185</issue>
<page-range>3-19</page-range><publisher-loc><![CDATA[São Leopoldo, RS ]]></publisher-loc>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
