<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0100-3143</journal-id>
<journal-title><![CDATA[Educação e Realidade]]></journal-title>
<abbrev-journal-title><![CDATA[Educ. Real.]]></abbrev-journal-title>
<issn>0100-3143</issn>
<publisher>
<publisher-name><![CDATA[Universidade Federal do Rio Grande do Sul - Faculdade de Educação]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0100-31432016000300853</article-id>
<article-id pub-id-type="doi">10.1590/2175-623651728</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Marketing e Educação Política: um estudo sobre agentes, estratégias e interpretações da cultura]]></article-title>
<article-title xml:lang="en"><![CDATA[Political Marketing and Education: a study on agents, strategies and interpretations of culture]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gomes]]></surname>
<given-names><![CDATA[Elias Evangelista]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Setton]]></surname>
<given-names><![CDATA[Maria da Graça Jacintho]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade Federal de Alfenas  ]]></institution>
<addr-line><![CDATA[Alfenas MG]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidade de São Paulo  ]]></institution>
<addr-line><![CDATA[São Paulo SP]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>09</month>
<year>2016</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>09</month>
<year>2016</year>
</pub-date>
<volume>41</volume>
<numero>3</numero>
<fpage>853</fpage>
<lpage>872</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S0100-31432016000300853&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S0100-31432016000300853&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S0100-31432016000300853&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo: O objetivo deste artigo &#233; refletir sobre o marketing pol&#237;tico como inst&#226;ncia cultural e socializadora capaz de oferecer uma educa&#231;&#227;o pol&#237;tica para amplos segmentos da popula&#231;&#227;o. Com suas estrat&#233;gias comunicacionais, os profissionais da &#225;rea s&#227;o potenciais produtores, difusores, mediadores e consagradores de ideias acerca da pol&#237;tica, do povo e da na&#231;&#227;o brasileira. O artigo prop&#245;e discutir algumas estrat&#233;gias dando destaque aos mecanismos utilizados para orientar percep&#231;&#245;es acerca dos v&#237;nculos sociais entre os agentes da pol&#237;tica, com destaque para os candidatos e os eleitores. Trata-se de um esfor&#231;o de precisar as rela&#231;&#245;es indissoci&#225;veis entre a sociologia da educa&#231;&#227;o e a sociologia da cultura.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract:  The objective of this article is to reflect on political marketing as a cultural and socializational instance capable of offering political education to diverse population segments. Given their communication strategies, marketing professionals are potential producers, disseminators, mediators, and authorities on ideas relating to politics, the people and the nation of Brazil. This paper aims to examine strategies with an emphasis on mechanisms used to influence perceptions regarding social bonds between political agents, focusing primarily on candidates and voters. This article aspires to elucidate the indivisible relation between the sociology of education and the sociology of culture.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Marketing Político]]></kwd>
<kwd lng="pt"><![CDATA[Educação Política]]></kwd>
<kwd lng="pt"><![CDATA[Cultura]]></kwd>
<kwd lng="pt"><![CDATA[Socialização]]></kwd>
<kwd lng="pt"><![CDATA[Agentes Socializadores]]></kwd>
<kwd lng="en"><![CDATA[Political Marketing]]></kwd>
<kwd lng="en"><![CDATA[Political Education]]></kwd>
<kwd lng="en"><![CDATA[Culture]]></kwd>
<kwd lng="en"><![CDATA[Socialization]]></kwd>
<kwd lng="en"><![CDATA[Agents of Socialization]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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