<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0102-4698</journal-id>
<journal-title><![CDATA[Educação em Revista]]></journal-title>
<abbrev-journal-title><![CDATA[Educ. Rev.]]></abbrev-journal-title>
<issn>0102-4698</issn>
<publisher>
<publisher-name><![CDATA[Faculdade de Educação da Universidade Federal de Minas Gerais]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0102-46982012000300003</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[O intelectual universitário e seu trabalho em tempos de “pesquisa administrada”]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Bianchetti]]></surname>
<given-names><![CDATA[Lucídio]]></given-names>
</name>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Zuin]]></surname>
<given-names><![CDATA[Antonio Alvaro Soares]]></given-names>
</name>
</contrib>
</contrib-group>
<aff id="A03">
<institution><![CDATA[,UFSC  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<aff id="A03">
<institution><![CDATA[,UFSCar  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2012</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2012</year>
</pub-date>
<volume>28</volume>
<numero>03</numero>
<fpage>55</fpage>
<lpage>75</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S0102-46982012000300003&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S0102-46982012000300003&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S0102-46982012000300003&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[T. Adorno, ao chegar aos EUA na década de 1940, surpreende-se com o novo ethos da pesquisa com o qual se defronta e estranha os mecanismos de controle que pesavam sobre a academia e os pesquisadores. Nos EUA, esses mecanismos convergiram para uma síntese contida na fórmula "publish or perish", processo que acabou instaurando-se no Brasil a partir de meados da década de 1990. É sobre esse processo, ao qual foram submetidos os intelectuais na universidade e as consequências para a produção e veiculação do conhecimento, que dedicamos nossa atenção neste texto. Por meio deste artigo, objetivamos investigar a forma como a produção intelectual vem desenvolvendo-se em tempos nos quais a pesquisa científica torna-se cada vez mais administrada pela lógica do fetiche da mercadoria cultural, com destaque para a análise do modo como a lógica do publique ou pereça delineia a forma da produção científica no Brasil.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Upon arriving in the United States in the 1940s, Theodor Adorno was surprised with the new research ethos he found and perplexed by the various control mechanisms that influenced the academy and its researchers. He began to realize their implications on the quality of research process and product and the education of future researchers. In the USA, these changes converged towards a synthesis expressed by the formula "publish or perish," a process that was instilled in Brazil as from the mid-1990s, with all of the consequences that had been identified in other spaces. This article analyzes the transformations university scholars were submitted to and their consequences on knowledge production and dissemination. The article investigates how intellectual production is undertaken at a time in which scientific research has become increasingly administered under the logic of the fetish of cultural merchandise. It also analyzes how the "publish or perish" logic influences the form of scientific production in Brazil.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Indústria Cultural]]></kwd>
<kwd lng="pt"><![CDATA[Intelectual]]></kwd>
<kwd lng="pt"><![CDATA[Produção e Veiculação do Conhecimento]]></kwd>
<kwd lng="en"><![CDATA[Cultural Industry]]></kwd>
<kwd lng="en"><![CDATA[Scholar]]></kwd>
<kwd lng="en"><![CDATA[Knowledge Production and Dissemination]]></kwd>
</kwd-group>
</article-meta>
</front><body><![CDATA[ <font face="Arial, Helvetica, sans-serif"> <h2>O intelectual universit&aacute;rio e seu trabalho em tempos de &ldquo;pesquisa  administrada&rdquo;.</h2> <h3>University scholars  and their work in times of &ldquo;administered research&rdquo;.</h3>     <p>&nbsp;</p> <h4>Luc&iacute;dio Bianchetti, Antonio Alvaro Soares Zuin    <br> </h4> </font>      ]]></body><back>
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