<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0104-026x</journal-id>
<journal-title><![CDATA[Revista Estudos Feministas]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. Estud. Fem.]]></abbrev-journal-title>
<issn>0104-026x</issn>
<publisher>
<publisher-name><![CDATA[Centro de Filosofia e Ciências Humanas e Centro de Comunicação e Expressão da Universidade Federal de Santa Catarina]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0104-026x2010000200003</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Da star à escritora-diva: a dinâmica dos objetos na sociedade de consumo]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Markendorf]]></surname>
<given-names><![CDATA[Marcio]]></given-names>
</name>
<xref ref-type="aff" rid="A01"/>
</contrib>
</contrib-group>
<aff id="A01">
<institution><![CDATA[,Universidade Federal de Santa Catarina  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2010</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2010</year>
</pub-date>
<volume>18</volume>
<numero>02</numero>
<fpage>319</fpage>
<lpage>337</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S0104-026x2010000200003&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S0104-026x2010000200003&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S0104-026x2010000200003&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Este artigo pretende avaliar criticamente dois objetos produzidos pela indústria cultural - a star e a diva - no que diz respeito à sua centralidade na cultura de massas e no mass media. Os conceitos extraídos de ambas as categorias sociais abrem espaço para a discussão do consumo da cultura nos campos da arte, do cinema e da literatura, bem como possibilitam uma promissora análise a respeito da dinâmica dos objetos na sociedade de consumo.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[This article aims to critically evaluate two objects produced by the cultural industry - the star and the diva - with regard to their centrality in the mass culture and in the mass media. The concepts, drawn from both categories, open discussions about the consumption of culture in art and literature, as well as enable a promising analyis on the dynamics of the objects in a consumption society.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Star]]></kwd>
<kwd lng="pt"><![CDATA[Diva]]></kwd>
<kwd lng="pt"><![CDATA[Cultura de Massas]]></kwd>
<kwd lng="pt"><![CDATA[Mass Media]]></kwd>
<kwd lng="pt"><![CDATA[Sociedade de Consumo]]></kwd>
<kwd lng="en"><![CDATA[Star]]></kwd>
<kwd lng="en"><![CDATA[Diva]]></kwd>
<kwd lng="en"><![CDATA[Mass Culture]]></kwd>
<kwd lng="en"><![CDATA[Mass Media]]></kwd>
<kwd lng="en"><![CDATA[Society of Consumption]]></kwd>
</kwd-group>
</article-meta>
</front><body><![CDATA[ <font face="Arial, Helvetica, sans-serif"> <h2>Da star &agrave; escritora-diva: a din&acirc;mica dos objetos na  sociedade de consumo.</h2> <h3>From star to  diva-writer: the dynamics of the objects in a comsumption society.</h3>     <p>&nbsp;</p> <h4>Marcio Markendorf    <br> </h4> </font>      ]]></body>
<back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[BRANDÃO]]></surname>
<given-names><![CDATA[Inácio de Loyola]]></given-names>
</name>
</person-group>
<article-title xml:lang="pt"><![CDATA["Célebres e infelizes"]]></article-title>
<source><![CDATA[Vogue Brasil]]></source>
<year>set.</year>
<month> 2</month>
<day>00</day>
<numero>349</numero>
<issue>349</issue>
<page-range>184-185</page-range><publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
