<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1981-1969</journal-id>
<journal-title><![CDATA[Jornal de Políticas Educacionais]]></journal-title>
<abbrev-journal-title><![CDATA[J. Pol. Educ-s]]></abbrev-journal-title>
<issn>1981-1969</issn>
<publisher>
<publisher-name><![CDATA[Núcleo de Políticas Educacionais da Universidade Federal do Paraná]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1981-19692020000100141</article-id>
<article-id pub-id-type="doi">10.5380/jpe.v14i0.70469</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[O discurso sobre a estratégia organizacional em uma instituição pública de ensino superior do Distrito Federal]]></article-title>
<article-title xml:lang="en"><![CDATA[The discourse on organizational strategy in a public higher education institution in the Federal District]]></article-title>
<article-title xml:lang="es"><![CDATA[El discurso sobre la estrategia organizacional en una institución pública de educación superior en el Distrito Federal]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Madruga]]></surname>
<given-names><![CDATA[Renata Afonso Ferreira Madeira]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Laus-Gomes]]></surname>
<given-names><![CDATA[Victor]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af2">
<institution><![CDATA[,Universidade Católica de Brasília  ]]></institution>
<addr-line><![CDATA[Brasilia DF]]></addr-line>
<country>Brasil</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidade Católica de Brasília Núcleo de Estudos em Estratégia e Gestão Educacional ]]></institution>
<addr-line><![CDATA[Brasilia DF]]></addr-line>
<country>Brasil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2020</year>
</pub-date>
<volume>14</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S1981-19692020000100141&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S1981-19692020000100141&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S1981-19692020000100141&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Este artigo apresenta uma abordagem comunicacional, fundamentada na teoria sistêmica de Niklas Luhmann e na teoria discursiva de Eliseo Verón, para a compreensão da estratégia organizacional de uma instituição pública de ensino do Distrito Federal. Esta abordagem possibilitou a exploração de elementos comunicacionais, que foram articulados por meio de um modelo teórico que enfatiza as dimensões simbólicas e semânticas dos processos estratégicos das organizações. Foram analisados o Projeto Plurianual e o Relatório Anual, além de seis entrevistas semiestruturadas com gestores. Os resultados indicam os desvios, os paradoxos e os conflitos inerentes à condição sistêmica da organização. As práticas e os discursos institucionalizados apontam para as dificuldades dos processos estratégicos, incluindo a ausência de rotinas formais de planejamento. Objetivos e metas são, geralmente, observados como uma forma de controle.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This paper presents a communicational approach, based on Niklas Luhmann's systemic theory and Eliseo Verón's discursive theory, for understanding the organizational strategy of a public educational institution in the Brazilian Federal District. This approach enabled the exploration of communicational elements, which were articulated through a theoretical model that emphasizes the symbolic and semantic dimensions of the organizations' strategic processes. Institutional documents, the multiannual project, and the annual report were analyzed, and six semi-structured interviews were conducted with managers. The results indicate the deviations, paradoxes, and conflicts inherent to the systemic condition of the organization. Institutionalized practices and discourses indicate the difficulties of strategic processes, including the absence of formal planning routines. Objectives and goals are generally perceived as a form of control.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este artículo presenta un enfoque comunicacional, basado en la teoría sistémica de Niklas Luhmann y la teoría discursiva de Eliseo Verón, para comprender la estrategia organizacional de una institución educativa pública en el Distrito Federal. Este enfoque permitió la exploración de elementos comunicacionales, que se articularon a través de un modelo teórico que enfatiza las dimensiones simbólicas y semánticas de los procesos estratégicos de las organizaciones. Se analizaron documentos institucionales, el proyecto plurianual y el informe anual, y se realizaron seis entrevistas semiestructuradas con gerentes de la organización. Los resultados indican las desviaciones, paradojas y conflictos inherentes a la condición sistémica de la organización. Las prácticas y discursos institucionalizados indican las dificultades de los procesos estratégicos, incluida la ausencia de rutinas formales de planificación. Los objetivos y metas generalmente se perciben como una forma de control.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Teoria dos Sistemas Sociais]]></kwd>
<kwd lng="pt"><![CDATA[Discurso]]></kwd>
<kwd lng="pt"><![CDATA[Gestão Educacional]]></kwd>
<kwd lng="pt"><![CDATA[Estratégia Organizacional]]></kwd>
<kwd lng="en"><![CDATA[Social Systems Theory]]></kwd>
<kwd lng="en"><![CDATA[Discourse]]></kwd>
<kwd lng="en"><![CDATA[Educational Management]]></kwd>
<kwd lng="en"><![CDATA[Organizational Strategy]]></kwd>
<kwd lng="es"><![CDATA[teoría de sistemas sociales]]></kwd>
<kwd lng="es"><![CDATA[discurso]]></kwd>
<kwd lng="es"><![CDATA[gestión educativa]]></kwd>
<kwd lng="es"><![CDATA[estrategia organizacional]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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