<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1982-7806</journal-id>
<journal-title><![CDATA[Cadernos de História da Educação]]></journal-title>
<abbrev-journal-title><![CDATA[Cad. Hist. Educ.]]></abbrev-journal-title>
<issn>1982-7806</issn>
<publisher>
<publisher-name><![CDATA[EDUFU - Editora da Universidade Federal de Uberlândia]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1982-78062025000100433</article-id>
<article-id pub-id-type="doi">10.14393/che-v24-e2025-48</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Educando mulheres, aguçando sensibilidades: medicamento, artefatos e acessórios em propagandas no Jornal Diário da Tarde - 1920]]></article-title>
<article-title xml:lang="es"><![CDATA[Educando mujeres, aumentar las sensibilidades: medicina, artefactos y accesorios en los anuncios del Diário da Tarde - 1920]]></article-title>
<article-title xml:lang="en"><![CDATA[Educating women, higkening sensitivities: medicine, artifacts and accessories in advertisements in the newspaper Diário da Tarde - 1920]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Corrêa]]></surname>
<given-names><![CDATA[Rosa Lydia Teixeira]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Pontifícia Universidade Católica do Paraná  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brasil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2025</year>
</pub-date>
<volume>24</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S1982-78062025000100433&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S1982-78062025000100433&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S1982-78062025000100433&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Este trabalho aborda, sob a ótica das sensibilidades (Le Breton, 2016; Pesavento, 2005), conteúdos de propagandas destinadas à mulher, contidos em anúncios do jornal Diário da Tarde do ano de 1920. A finalidade é refletir sobre o fato de que os conteúdos presentes nas propagandas contêm representações (Chartier, 2011, 1990) que consubstanciam modos de educar por meio de processo de inculcação de valores, atitudes e comportamentos femininos, incidindo sobre suas sensibilidades. São analisados anúncios sobre vitaminas, artefatos e acessórios destinados às mulheres. Para Kotler e Keller (2012), a publicidade é um modo de veicular informações que promovem tipos de produtos ou serviços, não descartando o seu caráter persuasivo. É neste aspecto que ela incide sobre a mulher, na medida em que comporta elementos referentes à sensibilidade feminina, utilizando-se de linguagem específica.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Desde la perspectiva de las sensibilidades (Le Breton, 2016; Pesavento, 2005), este trabajo analiza el contenido de la publicidad dirigida a las mujeres en anuncios del periódico Diario da Tarde de 1920. El objetivo es reflexionar sobre el hecho de que el contenido de los anuncios contiene representaciones (Chartier, 2011, 1990) que encarnan formas de educar a través del proceso de inculcar valores, actitudes y comportamientos femeninos, afectando a su sensibilidad. Se analizan anuncios de vitaminas, artefactos y accesorios dirigidos a las mujeres. Según Kotler y Keller (2012), la publicidad es una forma de transmitir información que promueve tipos de productos o servicios, sin descartar su carácter persuasivo. Es en este sentido en el que afecta a las mujeres, en la medida en que incluye elementos referidos a la sensibilidad femenina, utilizando un lenguaje específico.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract From the perspective of sensitivities (Le Breton, 2016; Pesavento, 2005), this paper looks at the content of advertisements aimed at women contained in advertisements in the newspaper Diario da Tarde from 1920. The aim is to reflect on the fact that the content present in the advertisements contains representations (Chartier, 2011, 1990) that embody ways of educating through the process of inculcating female values, attitudes, and behaviors, affecting their sensibilities. Advertisements for vitamins, artifacts, and accessories aimed at women are analyzed. According to Kotler and Keller (2012), advertising is a way of conveying information that promotes types of products or services, not forgetting its persuasive nature. It is in this respect that it affects women, insofar as it includes elements referring to female sensitivity, using specific language.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Mulher]]></kwd>
<kwd lng="pt"><![CDATA[Propagandas]]></kwd>
<kwd lng="pt"><![CDATA[Sensibilidades.]]></kwd>
<kwd lng="es"><![CDATA[Mujeres]]></kwd>
<kwd lng="es"><![CDATA[Anuncios]]></kwd>
<kwd lng="es"><![CDATA[Sensibilidades.]]></kwd>
<kwd lng="en"><![CDATA[Woman]]></kwd>
<kwd lng="en"><![CDATA[Advertisements]]></kwd>
<kwd lng="en"><![CDATA[Sensibilities.]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[BRANDÃO]]></surname>
<given-names><![CDATA[Carlos Rodrigues.]]></given-names>
</name>
</person-group>
<source><![CDATA[Educação como Cultura]]></source>
<year>2002</year>
<publisher-loc><![CDATA[Campinas, SP ]]></publisher-loc>
<publisher-name><![CDATA[Mercado das Letras]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[CAMPOS]]></surname>
<given-names><![CDATA[Raquel Discini de.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[No Rastro de velhos jornais: considerações sobre a utilização da imprensa não pedagógica como fonte para a escrita da história da educação]]></article-title>
<source><![CDATA[Revista Brasileira de História da Educação]]></source>
<year>2012</year>
<volume>12</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>45-70</page-range><publisher-loc><![CDATA[Campinas, SP ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[CARRASCOZA]]></surname>
<given-names><![CDATA[João Anzanello.]]></given-names>
</name>
</person-group>
<source><![CDATA[A evolução do texto publicitário - a associação das palavras como elemento de sedução na publicidade]]></source>
<year>1999</year>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Futura]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[CHARTIER]]></surname>
<given-names><![CDATA[Roger.]]></given-names>
</name>
</person-group>
<source><![CDATA[A História Cultural: entre práticas e representações]]></source>
<year>1990</year>
<publisher-loc><![CDATA[Lisboa ]]></publisher-loc>
<publisher-name><![CDATA[DIFEL]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[CHARTIER]]></surname>
<given-names><![CDATA[Roger.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Defesa e Ilustração da Noção de Representação]]></article-title>
<source><![CDATA[Fronteiras. Dourados, MS]]></source>
<year>2011</year>
<volume>13</volume>
<numero>24</numero>
<issue>24</issue>
<page-range>15-29</page-range></nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[CONCEIÇÃO]]></surname>
<given-names><![CDATA[Sarasvati Yakchini Zridevi]]></given-names>
</name>
<name>
<surname><![CDATA[Mulheres]]></surname>
<given-names><![CDATA[Educando]]></given-names>
</name>
<name>
<surname><![CDATA[Saúde]]></surname>
<given-names><![CDATA[Vendendo]]></given-names>
</name>
</person-group>
<source><![CDATA[Propagandas e outros textos de jornais curitibanos dos anos 1920]]></source>
<year>2012</year>
<publisher-name><![CDATA[Programa de Pós-Graduação em Educação, Universidade Federal do Paraná]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[CRUZ]]></surname>
<given-names><![CDATA[Heloisa de Faria.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A Cidade do Reclame: propaganda e periodismo em São Paulo - 1890/1915]]></article-title>
<source><![CDATA[Proj História]]></source>
<year>1996</year>
<numero>13</numero>
<issue>13</issue>
<page-range>81-92</page-range><publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[GRIECO]]></surname>
<given-names><![CDATA[Sara F. Matthews]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[O corpo, a aparência e sexualidade]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[DUBY]]></surname>
<given-names><![CDATA[Georges]]></given-names>
</name>
<name>
<surname><![CDATA[PERROT]]></surname>
<given-names><![CDATA[Michelle]]></given-names>
</name>
</person-group>
<source><![CDATA[In: História das Mulheres no Ocidente: do Renascimento à Idade Moderna]]></source>
<year>1991</year>
<publisher-loc><![CDATA[Portugal ]]></publisher-loc>
<publisher-name><![CDATA[Afrontamento]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[HIGONNET]]></surname>
<given-names><![CDATA[Anne.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Mulheres, Imagens e representações]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[DUBY]]></surname>
<given-names><![CDATA[Georges]]></given-names>
</name>
<name>
<surname><![CDATA[PERROT]]></surname>
<given-names><![CDATA[Michelle]]></given-names>
</name>
</person-group>
<source><![CDATA[In: História das Mulheres no século XX]]></source>
<year>1991</year>
<publisher-loc><![CDATA[Portugal ]]></publisher-loc>
<publisher-name><![CDATA[Porto, Afrontamento]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="">
<collab>DIÀRIO DA TARDE</collab>
<source><![CDATA[]]></source>
<year>1920</year>
</nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[KOTLER]]></surname>
<given-names><![CDATA[Philip]]></given-names>
</name>
<name>
<surname><![CDATA[KELLER]]></surname>
<given-names><![CDATA[Kevin Lane.]]></given-names>
</name>
<name>
<surname><![CDATA[Yamamoto]]></surname>
<given-names><![CDATA[Sônia Midori]]></given-names>
</name>
</person-group>
<source><![CDATA[Administração de Marketing]]></source>
<year>2012</year>
<edition>14</edition>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Pearson Education do Brasil]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[LE BRETON]]></surname>
<given-names><![CDATA[David]]></given-names>
</name>
<name>
<surname><![CDATA[Morás]]></surname>
<given-names><![CDATA[Francisco]]></given-names>
</name>
</person-group>
<source><![CDATA[Antropologia dos sentidos]]></source>
<year>2016</year>
<publisher-loc><![CDATA[Petrópolis ]]></publisher-loc>
<publisher-name><![CDATA[Editora Vozes]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[LEENHARDT]]></surname>
<given-names><![CDATA[Jacques.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Sensibilidade e Sociabilidade]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[RAMOS]]></surname>
<given-names><![CDATA[Alcides Freire]]></given-names>
</name>
<name>
<surname><![CDATA[MATOS]]></surname>
<given-names><![CDATA[Maria Izilda, S. de]]></given-names>
</name>
<name>
<surname><![CDATA[PATROTA]]></surname>
<given-names><![CDATA[Rosangela]]></given-names>
</name>
</person-group>
<source><![CDATA[In: Olhares Sobre a História: culturas, sensibilidades, sociabilidades]]></source>
<year>2010</year>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Ed. Hucitec]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[MATEUS]]></surname>
<given-names><![CDATA[Samuel.]]></given-names>
</name>
</person-group>
<source><![CDATA[Introdução à Retórica no Séc. XXI]]></source>
<year>2018</year>
<publisher-loc><![CDATA[Covilhã ]]></publisher-loc>
<publisher-name><![CDATA[Editora LabCom]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[MATOS]]></surname>
<given-names><![CDATA[Maria Izilda S. de.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[No Fio do Bigode: corpos, sensibilidades e subjetividades]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[RAMOS]]></surname>
<given-names><![CDATA[Alcides Freire]]></given-names>
</name>
<name>
<surname><![CDATA[MATOS, Maria Izilda]]></surname>
<given-names><![CDATA[S. de]]></given-names>
</name>
<name>
<surname><![CDATA[PATROTA]]></surname>
<given-names><![CDATA[Rosangela]]></given-names>
</name>
</person-group>
<source><![CDATA[In: Olhares sobre a História: culturas, sensibilidades, sociabilidades]]></source>
<year>2010</year>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Ed. HUCITEC]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[MULLER]]></surname>
<given-names><![CDATA[Caroline.]]></given-names>
</name>
</person-group>
<source><![CDATA[Memórias Luso-Brasileiras Sobre o Consumo e a Circulação de Roupas Brancas Femininas (1900-1920)]]></source>
<year>2021</year>
<publisher-name><![CDATA[Setor de Artes, Comunicação e Design da Universidade Federal do Paraná]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[NEVES]]></surname>
<given-names><![CDATA[Helena de Araújo.]]></given-names>
</name>
</person-group>
<source><![CDATA[O Ensino Privado em Pelotas-Rs na propaganda impressa: séculos XIX, XX, XXI]]></source>
<year>2012</year>
</nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[PACHECO]]></surname>
<given-names><![CDATA[Raquel Menezes.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Imprensa e modernidade: algumas considerações em torno de anúncios de jornais]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[GIL]]></surname>
<given-names><![CDATA[Natália]]></given-names>
</name>
<name>
<surname><![CDATA[CRUZ e ZICA]]></surname>
<given-names><![CDATA[Mateus]]></given-names>
</name>
<name>
<surname><![CDATA[FARIA FILHO]]></surname>
<given-names><![CDATA[Luciano Mendes]]></given-names>
</name>
</person-group>
<source><![CDATA[In: Moderno, Modernidade e Modernização: a educação nos projetos de Brasil - séculos XIX e XX]]></source>
<year>2012</year>
<publisher-loc><![CDATA[Belo Horizonte ]]></publisher-loc>
<publisher-name><![CDATA[Mazza Edições]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[PESAVENTO]]></surname>
<given-names><![CDATA[Sandra.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Sensibilidades no tempo, tempo das sensibilidades »]]></article-title>
<source><![CDATA[Nuevo Mundo Mundos Nuevos]]></source>
<year>2005</year>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[PINSKY]]></surname>
<given-names><![CDATA[Carla Bessanezi.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A Era dos modelos rígidos]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[PINSKY]]></surname>
<given-names><![CDATA[Carla Bessanezi]]></given-names>
</name>
<name>
<surname><![CDATA[Pedro]]></surname>
<given-names><![CDATA[Joana Maria]]></given-names>
</name>
</person-group>
<source><![CDATA[In: Nova História das Mulheres no Brasil]]></source>
<year>2020</year>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Contexto]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[ROCHE]]></surname>
<given-names><![CDATA[Daniel.]]></given-names>
</name>
</person-group>
<source><![CDATA[A Cultura das Aparências: uma história da indumentária (séculos XVII -XVIII)]]></source>
<year>2007</year>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Editora do Senac]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[ROCHE]]></surname>
<given-names><![CDATA[Daniel.]]></given-names>
</name>
</person-group>
<source><![CDATA[História das coisas Banais: nascimento do consumo séculos XVIII e XIX]]></source>
<year>2000</year>
<publisher-loc><![CDATA[Rio de Janeiro ]]></publisher-loc>
<publisher-name><![CDATA[Rocco]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[SCHOLL]]></surname>
<given-names><![CDATA[Raphael Castanheira.]]></given-names>
</name>
</person-group>
<source><![CDATA[A feminilidade que se aprende: a educação através da moda na Revista do Globo/RS (1929-1939)]]></source>
<year>2016</year>
<publisher-name><![CDATA[Escola de Humanidades da Pontifícia Universidade Católica do Rio Grande do Sul]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[SCHPUN]]></surname>
<given-names><![CDATA[Mônica Raisa.]]></given-names>
</name>
</person-group>
<source><![CDATA[Beleza em Jogo: cultura física e comportamento em São Paulo nos anos 1920]]></source>
<year>1999</year>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Boitempo Editorial; Editora do SENAC]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[SCHWARCZ]]></surname>
<given-names><![CDATA[Lilia Moritz.]]></given-names>
</name>
</person-group>
<source><![CDATA[O Espetáculo das Raças: cientistas, instituições e questão racial no Brasil 1870-1930]]></source>
<year>1993</year>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Companhia das Letras]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[SOARES]]></surname>
<given-names><![CDATA[Ana Carolina Eiras Coelho]]></given-names>
</name>
<name>
<surname><![CDATA[BARROS]]></surname>
<given-names><![CDATA[Neide Célia Ferreira]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[As propagandas da Revista Feminina (1914-1936): a invenção do mito da beleza]]></article-title>
<source><![CDATA[Oficina do Historiador]]></source>
<year>2014</year>
<volume>7</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>106-20</page-range><publisher-loc><![CDATA[Porto Alegre ]]></publisher-loc>
<publisher-name><![CDATA[EDIPUCRS]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[TABORDA DE OLIVEIRA]]></surname>
<given-names><![CDATA[Marcus]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Pesquisas sobre a Educação dos Sentidos e das Sensibilidades na História da Educação: algumas indicações teórico-metodológicas]]></article-title>
<source><![CDATA[Revista História da Educação (Online)]]></source>
<year>2020</year>
<volume>24</volume>
<page-range>e97469</page-range></nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[TEIXEIRA]]></surname>
<given-names><![CDATA[Nincia Cecilia Ribas Borges.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Entre o Público e o Privado: a imprensa e a representação feminina]]></article-title>
<source><![CDATA[Encuentros. vol]]></source>
<year>2014</year>
<volume>12</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>89-92</page-range></nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[VIGARELLO]]></surname>
<given-names><![CDATA[Georges.]]></given-names>
</name>
</person-group>
<source><![CDATA[História da Beleza: o corpo e a arte de embelezar, do renascimento aos dias de hoje]]></source>
<year>2006</year>
<publisher-loc><![CDATA[Rio de Janeiro ]]></publisher-loc>
<publisher-name><![CDATA[Ediouro]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[WOITOWICZ]]></surname>
<given-names><![CDATA[Karina Janz.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Recortes do Tempo na Escrita do Jornal: história e cotidiano no universo jornalístico da capital paranaense]]></article-title>
<source><![CDATA[Imagem contestada: a guerra do contestado pela escrita do diário da tarde (2012-2016) on-line]]></source>
<year>2015</year>
<publisher-loc><![CDATA[Ponta ]]></publisher-loc>
<publisher-name><![CDATA[Editora da UEPG Grossa]]></publisher-name>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
