<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1984-7114</journal-id>
<journal-title><![CDATA[Contrapontos]]></journal-title>
<abbrev-journal-title><![CDATA[Contrapontos]]></abbrev-journal-title>
<issn>1984-7114</issn>
<publisher>
<publisher-name><![CDATA[Univali]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1984-71142018000300197</article-id>
<article-id pub-id-type="doi">10.14210/contrapontos.v18n3.p197-211</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[A ECOLOGIA DOS MEIOS E A TECNOLOGIA COMO IMERSÃO CULTURAL]]></article-title>
<article-title xml:lang="en"><![CDATA[MEDIA ECOLOGY AND TECHNOLOGY AS CULTURAL IMMERSION]]></article-title>
<article-title xml:lang="es"><![CDATA[LA ECOLOGÍA DE LOS MEDIOS Y LA TECNOLOGÍA COMO IMERSIÓN CULTURAL]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pischetola]]></surname>
<given-names><![CDATA[Magda]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Daluz]]></surname>
<given-names><![CDATA[Liliane Balonecker]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Pontifícia Universidade Católica do Rio de Janeiro Programa de Pós-Graduação em Educação ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Pontifícia Universidade Católica do Rio de Janeiro  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>07</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>07</month>
<year>2018</year>
</pub-date>
<volume>18</volume>
<numero>3</numero>
<fpage>197</fpage>
<lpage>211</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S1984-71142018000300197&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S1984-71142018000300197&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S1984-71142018000300197&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo: A perspectiva te&#243;rica da ecologia dos meios, abordada por McLuhan (1962), Postman (1970) e Ong (1982), compreende as m&#237;dias como ambientes culturais imersivos, em que os aspectos relacionais ganham relev&#226;ncia. Migrando o foco dos efeitos das m&#237;dias para as linguagens que as constituem, a ecologia dos meios busca compreender as mudan&#231;as significativas que as tecnologias trazem nas esferas comunicativas, pol&#237;ticas, econ&#244;micas e sociais. O objetivo deste artigo &#233; investigar a integra&#231;&#227;o de tecnologias no ambiente escolar sob a perspectiva da ecologia dos meios, apresentando uma pesquisa desenvolvida entre 2014 e 2016 em oito escolas municipais da cidade do Rio de Janeiro. O estudo, de cunho qualitativo, envolveu 80 sujeitos de pesquisa, entre professores, diretores e coordenadores pedag&#243;gicos. Os resultados apontam para a presen&#231;a da tecnologia na escola em sua vertente cultural e, ao mesmo tempo, para vicissitudes que envolvem o reconhecimento e a dificuldade em lidar com essa presen&#231;a. ]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: The theoretical perspective of media ecology, addressed by McLuhan (1962), Postman (1970) and Ong (1982), views the media as immersive cultural environments in which relational aspects gain relevance. Shifting the focus from the effects of the media to the languages that constitute them, media ecology seeks to understand the significant changes that technologies have brought in the communicative, political, economic and social spheres. The aim of this article is to investigate the integration of technologies in the school environment from the perspective of media ecology. It presents a study carried out between 2014 and 2016, in eight municipal schools in the city of Rio de Janeiro. The qualitative study involved eighty research subjects, including teachers, school Principals and pedagogical coordinators. The results show the presence of technology in the school from a cultural point of view and the vicissitudes that make it difficult for the school actors to recognize and deal with this presence.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: La perspectiva te&#243;rica de la ecolog&#237;a de los medios, abordada por McLuhan (1962), Postman (1970) y Ong (1982), comprende los medios como entornos culturales inmersivos, en los que los aspectos relacionales ganan relevancia. La ecolog&#237;a de los medios busca comprender los cambios significativos que las tecnolog&#237;as traen en las esferas comunicativas, pol&#237;ticas, econ&#243;micas y sociales. El objetivo de este art&#237;culo es investigar la integraci&#243;n de tecnolog&#237;as en el ambiente escolar desde la perspectiva de la ecolog&#237;a de los medios, presentando una investigaci&#243;n desarrollada entre 2014 y 2016 en ocho escuelas municipales de la ciudad de R&#237;o de Janeiro. El estudio, de cu&#241;o cualitativo, involucr&#243; a 80 sujetos de investigaci&#243;n, entre profesores, directores y coordinadores pedag&#243;gicos. Los resultados indican que la tecnolog&#237;a est&#225; presente en la escuela en su vertiente cultural y, al mismo tiempo, muestran que hay eventos contextuales que dificultan a los actores escolares el reconocimiento y administraci&#243;n de esa presencia.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Ecologia]]></kwd>
<kwd lng="pt"><![CDATA[Meios de Comunicação]]></kwd>
<kwd lng="pt"><![CDATA[Cultura da Escola]]></kwd>
<kwd lng="pt"><![CDATA[Tecnologia]]></kwd>
<kwd lng="en"><![CDATA[Ecology]]></kwd>
<kwd lng="en"><![CDATA[Communication research]]></kwd>
<kwd lng="en"><![CDATA[Educational environment]]></kwd>
<kwd lng="en"><![CDATA[Technology]]></kwd>
<kwd lng="es"><![CDATA[Ecología]]></kwd>
<kwd lng="es"><![CDATA[Medios de Comunicación]]></kwd>
<kwd lng="es"><![CDATA[Cultura de la Escuela]]></kwd>
<kwd lng="es"><![CDATA[Tecnología]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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