<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2238-0094</journal-id>
<journal-title><![CDATA[Revista Brasileira de História da Educação]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. Bras. Hist. Educ]]></abbrev-journal-title>
<issn>2238-0094</issn>
<publisher>
<publisher-name><![CDATA[Sociedade Brasileira de História da Educação]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2238-00942012000300007</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[A Editora do Brasil S/A nos anos 1960-1970: a consolidação de uma editora brasileira no mercado didático e o ensino de educação moral e cívica]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Braghini]]></surname>
<given-names><![CDATA[Katya Mitsuko Zuquim]]></given-names>
</name>
</contrib>
</contrib-group>
<aff id="A07">
<institution><![CDATA[,PUC-SP  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2012</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2012</year>
</pub-date>
<volume>12</volume>
<numero>03</numero>
<fpage>153</fpage>
<lpage>178</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S2238-00942012000300007&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S2238-00942012000300007&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S2238-00942012000300007&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Por meios da análise de fontes diversas, apresentamos um histórico da Editora do Brasil S/A, editora brasileira, familiar, surgida em 1947, que passou por um surto de crescimento nos anos 1960, para figurar, no início dos anos 1970, como uma das mais importantes editoras do país. Essa análise aponta para o alinhamento da editora com o regime militar, tanto em discursos, que denotavam a disposição da editora em defender o fechamento das liberdades civis, quanto pelas práticas, já que os seus editores mantinham relacionamento com grupos, civis e militares, interessados no retorno da disciplina de educação moral e cívica (EMC) ao currículo escolar, fato este que muito contribui para o fortalecimento da Editora no mercado didático.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Through the analysis of several sources, we present the history of ‘Editora do Brasil S/A’, a family owned Brazilian publishing house established in 1947, that experienced fast growth in the 1960s and became one of the most important publishing houses of the country in the early 70s. This analysis points to the alignment of the publishing house with the military regime, both in its discourses, which indicated its intention to defend the shutdown of civil freedom, as well as through its practices, since their editors kept relations with civil and military groups interested in having the subject moral and civic education back into the school syllabus, contributing to the strengthening of the publishing house in the textbook market.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[História das Editoras]]></kwd>
<kwd lng="pt"><![CDATA[História do Livro Didático]]></kwd>
<kwd lng="pt"><![CDATA[História das Disciplinas Escolares]]></kwd>
<kwd lng="pt"><![CDATA[Mercado Editorial]]></kwd>
<kwd lng="pt"><![CDATA[Ditadura Militar]]></kwd>
<kwd lng="en"><![CDATA[Publishing House History]]></kwd>
<kwd lng="en"><![CDATA[Textbooks]]></kwd>
<kwd lng="en"><![CDATA[School Subject History]]></kwd>
<kwd lng="en"><![CDATA[Publishing Industry]]></kwd>
<kwd lng="en"><![CDATA[Military Regime]]></kwd>
</kwd-group>
</article-meta>
</front><body><![CDATA[  <font face="Arial, Helvetica, sans-serif"> <h2>A  Editora do Brasil S/A nos anos 1960-1970: a consolida&ccedil;&atilde;o de uma editora  brasileira no mercado did&aacute;tico e o ensino de educa&ccedil;&atilde;o moral e c&iacute;vica.</h2> <h3>Editora do Brasil S/A in the 1960s and 70s: the  consolidation of a publishing house in the textbook market and the teaching of  moral and civic education.</h3>     <p>&nbsp;</p> <h4>Katya  Mitsuko Zuquim Braghini    <br> </h4> </font>      ]]></body>

</article>
