<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0100-1574</journal-id>
<journal-title><![CDATA[Cadernos de Pesquisa]]></journal-title>
<abbrev-journal-title><![CDATA[Cad. Pesqui.]]></abbrev-journal-title>
<issn>0100-1574</issn>
<publisher>
<publisher-name><![CDATA[Fundação Carlos Chagas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0100-15742016000400001</article-id>
<article-id pub-id-type="doi">10.1590/198053143825</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Perfil dos consumidores de material de leitura no Brasil]]></article-title>
<article-title xml:lang="en"><![CDATA[Profiles of consumers of reading materials in Brazil]]></article-title>
<article-title xml:lang="fr"><![CDATA[Profil des consommateurs du matériel de lecture au Brésil]]></article-title>
<article-title xml:lang="es"><![CDATA[Perfil de los consumidores de material de lectura en Brasil]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Beltrão]]></surname>
<given-names><![CDATA[Kaizô Iwakami]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Duchiade]]></surname>
<given-names><![CDATA[Milena Piraccini]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Fundação Getúlio Vargas Escola Brasileira de Administração Pública e de Empresas ]]></institution>
<addr-line><![CDATA[Rio de Janeiro Rio de Janeiro]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Associação Científica  ]]></institution>
<addr-line><![CDATA[Rio de Janeiro Rio de Janeiro]]></addr-line>
<country>Brasil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2016</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2016</year>
</pub-date>
<volume>46</volume>
<numero>162</numero>
<fpage>914</fpage>
<lpage>941</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S0100-15742016000400001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S0100-15742016000400001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S0100-15742016000400001&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Foi ajustado um modelo linear generalizado à probabilidade de aquisição de material de leitura com dados da Pesquisa de Orçamento Familiar 2008-2009 do Instituto Brasileiro de Geografia e Estatística - IBGE. As variáveis explicativas foram idade, sexo, anos de estudo, ser estudante, renda familiar, escolaridade da pessoa de referência e área geográfica. A variável dependente foi o evento da aquisição de diversos tipos de material de leitura. O principal achado foi a existência de descontinuidade nas probabilidades de aquisição de material de leitura como função dos anos de estudo: indivíduos com pelo menos um ano de curso superior se diferenciam dos demais. Outro fator importante é o acesso via existência de canais de comercialização. O efeito da existência de estudante na família parece ser restrito a livros didáticos. O estudo confirma resultados observados por outros autores: diferenciais entre os sexos, mesmo controlando por nível socioeconômico, educação e idade.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract A generalized linear model was adjusted to the probability of the Brazilian population to acquire reading materials based on data from the National Household Budget Survey of 2008-09 of the Brazilian Institute of Geography and Statistics - IBGE. The explanatory variables were age, gender, years of schooling, being a student, family income, schooling of the head of the household, and a geographic indicator. The dependent variable was the event of the acquisition of various kinds of reading materials. The main finding was the discontinuity in the probability of acquisition of reading material as a function of years of schooling: persons with at least one year of higher education differ from others. Another important factor is the access to such reading material through marketing channels. The effect of a student in the family seems to be restricted only to textbooks. The study confirms results observed by other authors: the differentials between the sexes, even when controlled for socioeconomic level, education and age.]]></p></abstract>
<abstract abstract-type="short" xml:lang="fr"><p><![CDATA[Résumé: Un modèle linéaire généralisé a été ajusté à la probabilité d'achat de matériel de lecture en utilisant des données de l'Enquête sur le Budget des Familles 2008-09 de l'Institut Brésilien de Géographie et Statistiques - IBGE. Les variables explicatives ont été les suivantes: âge, sexe, nombre d'années d'étude, statut d'étudiant, revenu familial, niveau de scolarité de la personne de référence et zone géographique. La variable dépendante a été l'événement de l'achat de divers types de matériel de lecture. Le résultat principal a montré une discontinuité dans les probabilités d'achat du matériel de lecture en fonction du nombre d´années d'étude, les individus ayant au moins un an d'études universitaires se différenciant des autres. Un autre facteur important est l'achat par l'intermédiaire de chaînes de commercialisation. L'effet de la présence d'un étudiant dans la famille ne semble concerner que les livres didactiques. L'étude confirme les résultats déjà observés par d'autres auteurs: des différentiels entre les sexes même en contrôlant les effets des niveaux socio-économique, d'éducation et d'âge.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Se ajustó un modelo lineal generalizado a la probabilidad de adquisición de material de lectura con datos de la Encuesta de Presupuesto Familiar 2008-09 del Instituto Brasileño de Geografía y Estadística -IBGE. Las variables explicativas fueron: edad, sexo, años de educación, ser estudiante, renta familiar, nivel educativo de la persona de referencia y área geográfica. La variable dependiente fue el hecho de adquirir diversos tipos de material de lectura. El principal hallazgo fue la existencia de discontinuidad en las probabilidades de adquisición de material de lectura en función de los años de estudio: sujetos con al menos un año de educación superior se diferencian de los demás. Otro factor importante es el acceso a través de la existencia de canales de comercialización. El efecto de la existencia de estudiante en la familia parece restringirse a los libros didácticos. El estudio confirma los resultados observados por otros autores: diferenciales entre sexos, incluso controlando por nivel socioeconómico, educación y edad.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Material de Leitura]]></kwd>
<kwd lng="pt"><![CDATA[Dados Estatísticos]]></kwd>
<kwd lng="pt"><![CDATA[Meio Cultural]]></kwd>
<kwd lng="pt"><![CDATA[Consumo]]></kwd>
<kwd lng="en"><![CDATA[Reading Materials]]></kwd>
<kwd lng="en"><![CDATA[Statistical Data]]></kwd>
<kwd lng="en"><![CDATA[Cultural Environment]]></kwd>
<kwd lng="en"><![CDATA[Consumption]]></kwd>
<kwd lng="fr"><![CDATA[Matériel de Lecture]]></kwd>
<kwd lng="fr"><![CDATA[Données Statistiques]]></kwd>
<kwd lng="fr"><![CDATA[Milieu Culturel]]></kwd>
<kwd lng="fr"><![CDATA[Consommation]]></kwd>
<kwd lng="es"><![CDATA[Material de Lectura]]></kwd>
<kwd lng="es"><![CDATA[Datos Estadísticos]]></kwd>
<kwd lng="es"><![CDATA[Ambiente Cultural]]></kwd>
<kwd lng="es"><![CDATA[Consumo]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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