<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0100-3143</journal-id>
<journal-title><![CDATA[Educação e Realidade]]></journal-title>
<abbrev-journal-title><![CDATA[Educ. Real.]]></abbrev-journal-title>
<issn>0100-3143</issn>
<publisher>
<publisher-name><![CDATA[Universidade Federal do Rio Grande do Sul - Faculdade de Educação]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0100-31432005000100009</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[De que realidades 'falam' os anúncios de prevenção ao HIV/AIDS?]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Santos]]></surname>
<given-names><![CDATA[Luís Henrique Sacchi dos]]></given-names>
</name>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Meyer]]></surname>
<given-names><![CDATA[Dagmar Estermann]]></given-names>
</name>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Oliveira]]></surname>
<given-names><![CDATA[Dora Lúcia de]]></given-names>
</name>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Wilhelms]]></surname>
<given-names><![CDATA[Daniela Montano]]></given-names>
</name>
</contrib>
</contrib-group>
<aff id="A09">
<institution><![CDATA[,ULBRA  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<aff id="A09">
<institution><![CDATA[,UFRGS  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<aff id="A09">
<institution><![CDATA[,UFRGS  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<aff id="A09">
<institution><![CDATA[,Grupo Hospitalar Conceição  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2005</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2005</year>
</pub-date>
<volume>30</volume>
<numero>01</numero>
<fpage>141</fpage>
<lpage>167</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S0100-31432005000100009&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S0100-31432005000100009&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S0100-31432005000100009&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Este trabalho discute o entendimento de Agentes Comunitárias/os de Saúde de Porto Alegre (RS) sobre um conjunto de cinco anúncios televisivos de campanhas de prevenção ao HIV/AIDS, os quais tratavam, em sua maioria, de temáticas relacionadas às mulheres (empowerment feminino e negociação do sexo seguro). A análise dos dados procurou apontar, a partir dos Estudos Feministas e dos Estudos Culturais, alguns aspectos relativos à dimensão cultural e política da estratégia governamental de se valer da televisão, como uma instância pedagógica para apresentar campanhas de saúde.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[This work discusses the understanding of Health Community Agents (HCA) in regard to a collection of five television advertisements for HIV/AIDS prevention campaigns, which for the most part, treat themes related to women (feminine empowerment and the negotiation of safe sex). The data analysis seek to point towards, through the deployment of feminist and cultural studies, various aspects concerning to the cultural (and political) dimensions of this government strategy which values television as a pedagogical instance to present health campaigns.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Educação em Saúde]]></kwd>
<kwd lng="pt"><![CDATA[Estudos Culturais e de Gênero]]></kwd>
<kwd lng="pt"><![CDATA[Prevenção de HIV/AIDS]]></kwd>
<kwd lng="pt"><![CDATA[Avaliação de Campanhas de Saúde]]></kwd>
<kwd lng="en"><![CDATA[Health Education]]></kwd>
<kwd lng="en"><![CDATA[Cultural and Gender Studies]]></kwd>
<kwd lng="en"><![CDATA[HIV/AIDS Prevention]]></kwd>
<kwd lng="en"><![CDATA[Evaluation of Health Campaigns]]></kwd>
</kwd-group>
</article-meta>
</front><body><![CDATA[ <font face="Arial, Helvetica, sans-serif"> <h2>De que realidades 'falam' os  an&uacute;ncios de preven&ccedil;&atilde;o ao HIV/AIDS?</h2> <h3>What sort of realities ads on HIV/AIDS prevention 'talk(s) about'?</h3>     <p>&nbsp;</p> <h4>Lu&iacute;s Henrique Sacchi dos  Santos, Dagmar Estermann Meyer, Dora L&uacute;cia de Oliveira, Daniela Montano  Wilhelms    <br> </h4> </font>      ]]></body><back>
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