<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0100-3143</journal-id>
<journal-title><![CDATA[Educação e Realidade]]></journal-title>
<abbrev-journal-title><![CDATA[Educ. Real.]]></abbrev-journal-title>
<issn>0100-3143</issn>
<publisher>
<publisher-name><![CDATA[Universidade Federal do Rio Grande do Sul - Faculdade de Educação]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0100-31432012000300011</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Os universitários como um público: educação e governamentalidade neoliberal]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Silva]]></surname>
<given-names><![CDATA[Roberto Rafael Dias da]]></given-names>
</name>
<xref ref-type="aff" rid="A01"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Fabris]]></surname>
<given-names><![CDATA[Elí Terezinha Henn]]></given-names>
</name>
<xref ref-type="aff" rid="A02"/>
</contrib>
</contrib-group>
<aff id="A01">
<institution><![CDATA[,Universidade Federal da Fronteira Sul  ]]></institution>
<addr-line><![CDATA[Erechim Rio Grande do Sul]]></addr-line>
</aff>
<aff id="A01">
<institution><![CDATA[,Universidade do Vale do Rio dos Sinos  ]]></institution>
<addr-line><![CDATA[São Leopoldo Rio Grande do Sul]]></addr-line>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2012</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2012</year>
</pub-date>
<volume>37</volume>
<numero>03</numero>
<fpage>905</fpage>
<lpage>921</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S0100-31432012000300011&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S0100-31432012000300011&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S0100-31432012000300011&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[O presente texto propõe-se a apresentar os modos pelos quais a noção de público é produtiva para compreender as tecnologias de poder produzidas nas interfaces entre a educação e a comunicação no capitalismo contemporâneo. Tal conceito, produzido a partir de Gabriel Tarde, potencializa o entendimento de que os múltiplos materiais midiáticos que circulam em nosso tempo produzem uma sofisticação das tecnologias de poder. Examina-se, enfim, a gestão das mentes dos sujeitos universitários como uma tecnologia de poder característica do neoliberalismo contemporâneo, tal gerenciamento não apenas encaminha modos flexíveis de relacionar-se com o conhecimento, como também posiciona os sujeitos analisados em uma intensa rede de conexões permanentes.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[This paper aims to present the ways in which the notion of public is productive to understand the technologies of power produced in the interfaces between education and communication in contemporary capitalism. This concept, created from the theories of Gabriel Tarde, enhances the understanding that the multi-media materials which have been used in our time produce a sophistication of technologies of power. We examine, therefore, the management of the minds of scholars as a technology of power typical of contemporary neoliberalism, such management not only forwards flexible ways of relating to knowledge, but also places the analyzed individuals in a dense network of permanent connections.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Educação]]></kwd>
<kwd lng="pt"><![CDATA[Comunicação]]></kwd>
<kwd lng="pt"><![CDATA[Público]]></kwd>
<kwd lng="pt"><![CDATA[Governamentalidade]]></kwd>
<kwd lng="pt"><![CDATA[Universitários]]></kwd>
<kwd lng="en"><![CDATA[Education]]></kwd>
<kwd lng="en"><![CDATA[Communication]]></kwd>
<kwd lng="en"><![CDATA[Public]]></kwd>
<kwd lng="en"><![CDATA[Governmentality]]></kwd>
<kwd lng="en"><![CDATA[Scholars]]></kwd>
</kwd-group>
</article-meta>
</front><body><![CDATA[ <font face="Arial, Helvetica, sans-serif"> <h2>Os universit&aacute;rios como um p&uacute;blico: educa&ccedil;&atilde;o e  governamentalidade neoliberal. </h2> <h3>The scholars as a public:  neoliberal education and governamentality.</h3>     <p>&nbsp;</p> <h4>Roberto Rafael Dias da Silva, El&iacute; Terezinha Henn Fabris    <br> </h4> </font>      ]]></body><back>
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