<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0100-3143</journal-id>
<journal-title><![CDATA[Educação e Realidade]]></journal-title>
<abbrev-journal-title><![CDATA[Educ. Real.]]></abbrev-journal-title>
<issn>0100-3143</issn>
<publisher>
<publisher-name><![CDATA[Universidade Federal do Rio Grande do Sul - Faculdade de Educação]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0100-31432018000401569</article-id>
<article-id pub-id-type="doi">10.1590/2175-623675661</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Brasil, Argentina e Uruguai: ensino de Relações Públicas na cultura digital]]></article-title>
<article-title xml:lang="en"><![CDATA[Brazil, Argentina and Uruguay: Public Relations education in digital culture]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rhoden]]></surname>
<given-names><![CDATA[Valmor]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Oliveira]]></surname>
<given-names><![CDATA[Valeska Maria Fortes de]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade Federal do Pampa  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidade Federal de Santa Maria  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>10</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>10</month>
<year>2018</year>
</pub-date>
<volume>43</volume>
<numero>4</numero>
<fpage>1569</fpage>
<lpage>1589</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S0100-31432018000401569&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S0100-31432018000401569&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S0100-31432018000401569&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO Esta pesquisa teve como objetivo comparar as Diretrizes Curriculares Nacionais de Rela&#231;&#245;es P&#250;blicas de Brasil, Argentina e Uruguai, refletindo sobre a forma&#231;&#227;o no ensino superior. A metodologia conta com pesquisa bibliogr&#225;fica e amparo documental. Os resultados mostraram que h&#225; diretrizes curriculares espec&#237;ficas para a &#225;rea apenas no Brasil. A respeito da carga hor&#225;ria, h&#225; diferen&#231;a significativa entre os pa&#237;ses. E em rela&#231;&#227;o ao presente cen&#225;rio, que insere a profiss&#227;o de Rela&#231;&#245;es P&#250;blicas na cultura digital, percebemos que tal mudan&#231;a &#233; discutida de forma incipiente pela documenta&#231;&#227;o oficial brasileira. Ademais, outro ponto observado &#233; que, na Argentina e no Uruguai, os cursos t&#234;m autonomia para criar conte&#250;dos. ]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[ABSTRACT This study aimed to compare the National Curriculum for Public Relations of Brazil, Argentina and Uruguay, reflecting on the qualification in higher education. The methodology relies on bibliographical research and documentation support. The results showed that only Brazil has specific curriculum guidelines for the field. Regarding the course load, there are significant differences between the countries. And in relation to this scenario, which inserts the profession of Public Relations in digital culture, we realized that such a change is incipient when discussed by the Brazilian official documentation. Also, another point observed is that in Argentina and in Uruguay the courses have the autonomy to create contents.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Ensino Superior]]></kwd>
<kwd lng="pt"><![CDATA[Relações Públicas]]></kwd>
<kwd lng="pt"><![CDATA[Diretrizes Curriculares]]></kwd>
<kwd lng="pt"><![CDATA[Cultura Digital]]></kwd>
<kwd lng="en"><![CDATA[Higher Education]]></kwd>
<kwd lng="en"><![CDATA[Public Relations]]></kwd>
<kwd lng="en"><![CDATA[Curriculum Guidelines]]></kwd>
<kwd lng="en"><![CDATA[Digital Culture]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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