<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0102-2555</journal-id>
<journal-title><![CDATA[Revista da Faculdade de Educação]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. Fac. Educ.]]></abbrev-journal-title>
<issn>0102-2555</issn>
<publisher>
<publisher-name><![CDATA[Faculdade de Educação da USP]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0102-25551988000100005</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Comunicação na escola]]></article-title>
<article-title xml:lang="pt"><![CDATA[dos quadros-de-giz aos “mídia” eletrônicos]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Machado]]></surname>
<given-names><![CDATA[Nilson José]]></given-names>
</name>
</contrib>
</contrib-group>
<aff id="A05">
<institution><![CDATA[,USP Faculdade de Educação ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>1988</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>1988</year>
</pub-date>
<volume>14</volume>
<numero>1</numero>
<fpage>53</fpage>
<lpage>58</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S0102-25551988000100005&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S0102-25551988000100005&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S0102-25551988000100005&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[O autor analisa certas prospecções sobre o papel que os mídia eletrônicos deveriam desempenhar na comunicação pedagógica, difundidas no início da década de 70, e que hoje podem ser classificadas como mal-entendidos ou hipertrofias. Chama a atenção para o fato de que expectativas similares podem estar ocorrendo atualmente com relação `a questão da utilização da informática com finalidades educacionais. Ao mesmo tempo, procura caracterizar o cerne da comunicação pedagógica, situando-o em um efetivo engajamento que transcende as dimensões lúdicas ou afetivas e vinculando-o fortemente à existência de um projeto social coletivo.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[The analyses certain forecasts made with respect to the role eletronic media should perform in pedagogical communication, wide-spread in the beginning of the seventies and which today may be considered as misunderstood or overreaching. Calls attention to the fact that similar expectations may be happening now with relation to the question of the use of educational oriented microelectronics. At the same tame, he tries to characterize the core of pedagogical communication, placing it in the effective commitment which transcendes the playful or affective dimensions and liking it to the existence of collective social project.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Comunicação]]></kwd>
<kwd lng="pt"><![CDATA[Escola]]></kwd>
<kwd lng="pt"><![CDATA[Educação]]></kwd>
<kwd lng="pt"><![CDATA[Mídia Eletrônicos]]></kwd>
<kwd lng="pt"><![CDATA[Informática]]></kwd>
<kwd lng="en"><![CDATA[Communication]]></kwd>
<kwd lng="en"><![CDATA[School]]></kwd>
<kwd lng="en"><![CDATA[Education]]></kwd>
<kwd lng="en"><![CDATA[Eletronic Media]]></kwd>
<kwd lng="en"><![CDATA[Microeletronics]]></kwd>
</kwd-group>
</article-meta>
</front><body><![CDATA[  <font face="Arial, Helvetica, sans-serif"> <h2>Comunicação na escola: dos quadros-de-giz aos “mídia”   eletrônicos.</h2>     <p>&nbsp;</p> <h4>Nilson José Machado</h4> </font>      ]]></body>
</article>
