<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0102-4698</journal-id>
<journal-title><![CDATA[Educação em Revista]]></journal-title>
<abbrev-journal-title><![CDATA[Educ. Rev.]]></abbrev-journal-title>
<issn>0102-4698</issn>
<publisher>
<publisher-name><![CDATA[Faculdade de Educação da Universidade Federal de Minas Gerais]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0102-46982012000400006</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Catálogos de editoras e a circulação da literatura no contexto escolar]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Santos]]></surname>
<given-names><![CDATA[Maria Aparecida Paiva Soares dos]]></given-names>
</name>
<xref ref-type="aff" rid="A01"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Teixeira]]></surname>
<given-names><![CDATA[Marina Gontijo]]></given-names>
</name>
<xref ref-type="aff" rid="A02"/>
</contrib>
</contrib-group>
<aff id="A01">
<institution><![CDATA[,UFMG  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<aff id="A02">
<institution><![CDATA[,UFMG Centro de Alfabetização, Leitura e Escrita ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2012</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2012</year>
</pub-date>
<volume>28</volume>
<numero>04</numero>
<fpage>133</fpage>
<lpage>168</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S0102-46982012000400006&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S0102-46982012000400006&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S0102-46982012000400006&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Este texto tem como objetivo apresentar os resultados de uma pesquisa que investigou catálogos de editoras dedicadas ao público infanto-juvenil, percebendo-os como mediadores importantes das obras literárias que circulam na escola. As principais questões que nortearam a investigação foram: para quem são pensados os catálogos? A quem se destinam? De quais elementos visuais ou textuais os catálogos fazem uso para chamar a atenção do leitor? Constatou-se assim que a circulação dos catálogos nos espaços escolares cresceu com o fortalecimento da relação mercado e Estado; que a categorização por faixas etárias é uma das marcas mais fortes de escolarização do impresso; que há uma tendência de as editoras enxergarem os mediadores de leitura como destituídos de competência para realizar escolhas literárias mais autônomas e, por fim, que a indicação das premiações recebidas pelas obras é uma das maiores armas da indústria editorial para atrair o seu "cliente".]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[The purpose of this article was to present the results of a research that analyzed the publishing catalogs directed to the juvenile public, once they are important mediators of the literary works that circulate in school. The research was guided by the main following questions: Whom are catalogs thought for? Whom are they intended to? Which visual or textual elements are used by catalogs to draw readers' attention? It was possible to observe that the circulation of catalogs within the school space has increased with the strengthening of the State - market relationship; the categorization by age groups is one of the strongest features of the popularization of catalogs in the school environment; publishers tend to see reading mediators as deprived from any capacity to make autonomous literary choices; and finally, that the indication of the prizes awarded to the literary works are the greatest weapons of the publishing industry to entice its 'clients'.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Literatura]]></kwd>
<kwd lng="pt"><![CDATA[Catálogos Editoriais]]></kwd>
<kwd lng="en"><![CDATA[Literature]]></kwd>
<kwd lng="en"><![CDATA[Publishing Catalogs]]></kwd>
</kwd-group>
</article-meta>
</front><body><![CDATA[ <font face="Arial, Helvetica, sans-serif"> <h2>Cat&aacute;logos de editoras e a circula&ccedil;&atilde;o da literatura no  contexto escolar.</h2> <h3>Publishing catalogs  and the circulation of literature within the school context.</h3>     <p>&nbsp;</p> <h4>Maria Aparecida Paiva Soares dos Santos, Marina Gontijo  Teixeira    <br> </h4> </font>      ]]></body><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[AUGUSTI]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
</person-group>
<article-title xml:lang="pt"><![CDATA[Literatura prescritiva, público leitor e práticas de leitura em bibliotecas do Rio de Janeiro do século XIX]]></article-title>
<source><![CDATA[Leitura, Teoria & Prática]]></source>
<year>dez.</year>
<month> 1</month>
<day>99</day>
<numero>32</numero>
<issue>32</issue>
<page-range>12- 20</page-range><publisher-loc><![CDATA[Campinas ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[SALLES]]></surname>
<given-names><![CDATA[L. M. F.]]></given-names>
</name>
</person-group>
<article-title xml:lang="pt"><![CDATA[Infância e adolescência na sociedade contemporânea: alguns apontamentos]]></article-title>
<source><![CDATA[Estudos de Psicologia]]></source>
<year>jan.</year>
<month> /</month>
<day>ma</day>
<volume>22</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>33-41</page-range><publisher-loc><![CDATA[Campinas ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[SILVA]]></surname>
<given-names><![CDATA[R. M. G.]]></given-names>
</name>
<name>
<surname><![CDATA[TEIXEIRA]]></surname>
<given-names><![CDATA[Â. E.]]></given-names>
</name>
</person-group>
<article-title xml:lang="pt"><![CDATA[Catálogo de livros juvenis: formações imaginárias de editora em relação a si, ao professor, à leitura e à literatura juvenil]]></article-title>
<source><![CDATA[Teoria e Prática da Educação]]></source>
<year>maio</year>
<month>/a</month>
<day>go</day>
<volume>7</volume>
<numero>2</numero>
<issue>2</issue>
<publisher-loc><![CDATA[Maringa ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[SORÁ]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang="pt"><![CDATA[Tempo e distâncias na produção editorial de literatura]]></article-title>
<source><![CDATA[MANA - Estudos de Antropologia Social]]></source>
<year>1997</year>
<volume>3</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>151-181</page-range><publisher-loc><![CDATA[Rio de Janeiro ]]></publisher-loc>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
