<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0102-7735</journal-id>
<journal-title><![CDATA[Revista Educação em Questão]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. Educ. Questão]]></abbrev-journal-title>
<issn>0102-7735</issn>
<publisher>
<publisher-name><![CDATA[Universidade Federal do Rio Grande do Norte]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0102-77352022000300204</article-id>
<article-id pub-id-type="doi">10.21680/1981-1802.2022v60n65id28934</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Infância e consumo no YouTube]]></article-title>
<article-title xml:lang="en"><![CDATA[Childhood and consumption on YouTube]]></article-title>
<article-title xml:lang="es"><![CDATA[Infancia y consumo en YouTube]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Silva]]></surname>
<given-names><![CDATA[Tamara Costa da]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Guizzo]]></surname>
<given-names><![CDATA[Bianca Salazar]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Secretaria de Educação do Estado do Rio Grande do Sul  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brasil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidade Federal do Rio Grande do Sul  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brasil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>07</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>07</month>
<year>2022</year>
</pub-date>
<volume>60</volume>
<numero>65</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S0102-77352022000300204&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S0102-77352022000300204&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S0102-77352022000300204&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Este artigo tem como objetivo analisar como o conteúdo do canal do YouTube Luccas Neto, Luccas Toon, contribui para a propagação de representações de infâncias consumidoras. Para tanto, foram selecionados 15 vídeos postados no referido canal. As análises foram desenvolvidas tomando como referencial teórico os estudos culturais em Educação, de viés pós-estruturalista. No intuito de desenvolver uma análise cultural, a partir da assistência aos vídeos, foram destacadas imagens e transcrições de falas do youtuber consideradas recorrentes e de maior relevância. Neste artigo, discute-se a categoria &#8220;gestão de si como uma marca&#8221;. Os resultados apontaram que o canal coloca em circulação a representação de uma infância consumista que busca incessantemente por novidades no mercado. Isso que implica na apresentação de diversos produtos e na grande identificação das crianças com um indivíduo adulto que forja uma identidade infantil e reforça gostos e preferências dos fãs mirins.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article aims to analyze how the content of the YouTube channel Luccas Neto, Luccas Toon, contributes to the propagation of representations of consumer childhoods. For this purpose, 15 videos posted on that channel were selected. The analyzes were carried out taking cultural studies in Education as theoretical framework, with a post-structuralist bias. In order to develop a cultura analysis, from watching the videos, images and transcripts of the YouTuber's speeches considered recurrent and of greater relevance were highlighted. In this article, the category &#8220;management of the self as a brand&#8221; is discussed. The results pointed out that the channel puts into circulation the representation of a consumerist childhood that incessantly searches for novelties in the market. This implies the presentation of various products and the children's strong identification with an adult individual that forges a childish identity and reinforces child fans' tastes and preferences.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este artículo tiene como objetivo analizar cómo el contenido del canal de YouTube Luccas Neto, Luccas Toon, contribuye a la propagación de representaciones de la infancia consumidora. Para ello, se seleccionaron 15 videos publicados en ese canal. Los análisis se desarrollaron tomando los Estudios Culturales en Educación como marco teórico, con un sesgo postestructuralista. Con el fin de desarrollar un análisis cultural, a partir de la visualización de los videos, se destacaron imágenes y transcripciones de discursos de lo YouTuber considerados recurrentes y de mayor relevancia. En este artículo, se analiza la categoría " gestión del yo como marca". Los resultados señalaron que el canal pone en circulación la representación de una infancia consumista que busca incesantemente las novedades del mercado. Esto implica la presentación de diferentes productos y la gran identificación de los niños con un individuo adulto que forja una identidad infantil y refuerza los gustos y preferencias de los aficionados infantiles.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Infância]]></kwd>
<kwd lng="pt"><![CDATA[YouTube]]></kwd>
<kwd lng="pt"><![CDATA[Representação]]></kwd>
<kwd lng="pt"><![CDATA[Identidade]]></kwd>
<kwd lng="en"><![CDATA[Childhood]]></kwd>
<kwd lng="en"><![CDATA[YouTube]]></kwd>
<kwd lng="en"><![CDATA[Representation]]></kwd>
<kwd lng="en"><![CDATA[Identity]]></kwd>
<kwd lng="es"><![CDATA[Infancia]]></kwd>
<kwd lng="es"><![CDATA[YouTube]]></kwd>
<kwd lng="es"><![CDATA[Representación]]></kwd>
<kwd lng="es"><![CDATA[Identidad]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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