<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0104-4060</journal-id>
<journal-title><![CDATA[Educar em Revista]]></journal-title>
<abbrev-journal-title><![CDATA[Educ. Rev.]]></abbrev-journal-title>
<issn>0104-4060</issn>
<publisher>
<publisher-name><![CDATA[Setor de Educação da Universidade Federal do Paraná]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0104-40602023000100108</article-id>
<article-id pub-id-type="doi">10.1590/1984-0411.87591</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Cigarro, baralho e ensino e aprendizado da leitura no Brasil no início do século XX]]></article-title>
<article-title xml:lang="en"><![CDATA[Cigarette, deck and teaching and learning how to read in Brazil in the early 20th century]]></article-title>
<article-title xml:lang="es"><![CDATA[Cigarro, baraja y enseñanza y aprendizaje de la lectura en Brasil al início del siglo XX]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Peres]]></surname>
<given-names><![CDATA[Eliane]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade Federal de Pelotas  ]]></institution>
<addr-line><![CDATA[Pelotas Rio Grande do Sul]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2023</year>
</pub-date>
<volume>39</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S0104-40602023000100108&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S0104-40602023000100108&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S0104-40602023000100108&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO Neste artigo, analisa-se, sob o conceito de cultura material instrucional, o Baralho Alphabetico para ensino da leitura, lançado em 1902 pela indústria de cigarros Veado, do Rio de Janeiro, e distribuído nas carteiras Semilla de Havana e Santo Angelo. A fábrica Veado foi fundada pelo português José Francisco Corrêa, em 1874, e tornou-se uma das marcas mais famosas de cigarro no Brasil. Nas carteiras de cigarros da marca Veado, eram distribuídos diferentes artefatos, como, por exemplo, cartões, cromos, fotografias e também o Baralho Alphabetico. Dentre as conclusões obtidas, está a de que o referido Baralho foi um artefato original e pioneiro no contexto da indústria brasileira. Além disso, conclui-se que se tratou de uma iniciativa singular como forma de contribuição à instrução popular.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT Under the concept of instructional material culture, the Baralho Alphabetico (&#8220;Alphabetic Deck&#8221;) for teaching reading skills, released in 1902 by the Veado cigarette industry from Rio de Janeiro and distributed in the Semilla de Havana and Santo Angelo packs, is analyzed in this article. The Veado factory was founded by the Portuguese José Francisco Corrêa in 1874, and became one of the most famous cigarette brands in Brazil. Within the cigarette packs of the Veado brand different artifacts were distributed as, for example, cards, stickers, photographs and, from 1902, the Baralho Alphabetico. Among the obtained conclusions is that the referred Baralho was an original and pioneer artifact in the context of the Brazilian industry. Besides, it is also concluded that it was a unique initiative as a manner of contributing to popular instruction.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN En este artículo se analiza, bajo el concepto de cultura material instructiva, el Baralho Alphabetico para enseñanza de lectura, lanzado en 1902 por la industria de cigarros Veado, de Rio de Janeiro, y distribuido en las cajas Semilla de Habana y Santo Angelo. La fábrica Veado fue fundada por el portugués José Francisco Corrêa, en 1874, y se convirtió en una de las marcas más famosas de cigarrillos en Brasil. En las cajas de esta marca eran distribuidos diferentes artefactos como, por ejemplo, tarjetas, cromos, fotografías y además el Baralho Alphabetico. Entre las conclusiones obtenidas está la de que dicha baraja fue un artefacto original y pionero en el contexto de la industria brasileña. Además de eso, se concluye haberse tratado de una iniciativa singular como forma de contribución a la instrucción popular.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Leitura]]></kwd>
<kwd lng="pt"><![CDATA[Baralho Alphabetico]]></kwd>
<kwd lng="pt"><![CDATA[Brasil]]></kwd>
<kwd lng="pt"><![CDATA[Século XX]]></kwd>
<kwd lng="en"><![CDATA[Reading]]></kwd>
<kwd lng="en"><![CDATA[Veado]]></kwd>
<kwd lng="en"><![CDATA[Baralho Alphabetico]]></kwd>
<kwd lng="en"><![CDATA[Brazil]]></kwd>
<kwd lng="en"><![CDATA[20th Century]]></kwd>
<kwd lng="es"><![CDATA[Lectura]]></kwd>
<kwd lng="es"><![CDATA[Baralho Alphabetico]]></kwd>
<kwd lng="es"><![CDATA[Brasil]]></kwd>
<kwd lng="es"><![CDATA[Siglo XX]]></kwd>
</kwd-group>
</article-meta>
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