<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1413-2478</journal-id>
<journal-title><![CDATA[Revista Brasileira de Educação]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. Bras. Educ.]]></abbrev-journal-title>
<issn>1413-2478</issn>
<publisher>
<publisher-name><![CDATA[ANPEd - Associação Nacional de Pós-Graduação e Pesquisa em Educação]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1413-24782013000300013</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[A mercantilização da educação superior brasileira e as estratégias de mercado das instituições lucrativas]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Carvalho]]></surname>
<given-names><![CDATA[Cristina Helena Almeida de]]></given-names>
</name>
</contrib>
</contrib-group>
<aff id="A13">
<institution><![CDATA[,Universidade de Brasília  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>09</month>
<year>2013</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>09</month>
<year>2013</year>
</pub-date>
<volume>18</volume>
<numero>54</numero>
<fpage>761</fpage>
<lpage>801</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S1413-24782013000300013&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S1413-24782013000300013&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S1413-24782013000300013&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[O artigo analisa o fenômeno recente de mercantilização da educação superior brasileira, por meio do crescimento das IES lucrativas e da adoção de estratégias de mercado na direção da financeirização, oligopolização e internacionalização. Seguindo a tendência internacional, além das táticas adotadas para atrair a demanda, houve transformações no âmbito dos negócios. Destacam-se a profissionalização da gestão e a transfiguração de universidades e centros universitários em conglomerados ou holdings. Outra estratégia consiste na venda parcial dos estabelecimentos nacionais ao capital estrangeiro, tanto por meio das aquisições realizadas por fundos private equity como pela abertura de capital das empresas educacionais na bolsa de valores (IPOs). Conclui-se que o processo de mercantilização é elemento central na análise dos limites e das possibilidades da política pública educacional, e, ao mesmo tempo, mostra-se incompatível com os princípios que norteiam o processo educativo.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[The article analyzes the recent phenomenon of commodification of Brazilian higher education, through the growth of for-profit Higher Education Institutes and the adoption of market strategies in the direction of financialization, oligopolization and internationalization. Following the international trend, in addition to the tactics adopted to attract demand, there have been changes within the business. Noteworthy are the professionalization of management and the transfiguration of universities and university centers into conglomerates or holding companies. Another strategy involves the partial sale of domestic institutions to foreign capital, both through acquisitions by private equity funds and through the IPO of education companies on the stock market. We conclude that the process of commodification is the central element in analyzing the limits and possibilities of public education policy and, at the same time, it is incompatible with the principles that guide the educational process.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[El artículo analiza el reciente fenómeno de la mercantilización de la educación superior brasileña, mediante el crecimiento de las IES lucrativas y la adopción de estrategias de mercado en la dirección de la financialización, la oligopolización y la internacionalización. Siguiendo la tendencia internacional, además de las tácticas adoptadas para atraer a la demanda, se han producido cambios dentro de la empresa. Sobresalen la profesionalización de la gestión y la transfiguración de las universidades y los Centros Universitarios en conglomerados o holdings. Otra estrategia consiste en la venta parcial de las instituciones nacionales al capital extranjero, tanto a través de adquisiciones por fondos de private equity como por la apertura de capital de las empresas educativas en bolsa (IPO). Se concluye que el proceso de mercantilización es el elemento central en el análisis de los límites y posibilidades de la política pública educativa, y, al mismo tiempo se muestra incompatible con los principios que guían el proceso educativo.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Educação Superior]]></kwd>
<kwd lng="pt"><![CDATA[Mercantilização]]></kwd>
<kwd lng="pt"><![CDATA[Instituições Lucrativas]]></kwd>
<kwd lng="en"><![CDATA[Higher Education]]></kwd>
<kwd lng="en"><![CDATA[Commodification]]></kwd>
<kwd lng="en"><![CDATA[For-Profit Institutions]]></kwd>
<kwd lng="es"><![CDATA[Educación Superior]]></kwd>
<kwd lng="es"><![CDATA[Mercantilización]]></kwd>
<kwd lng="es"><![CDATA[Instituciones Lucrativas]]></kwd>
</kwd-group>
</article-meta>
</front><body><![CDATA[  <font face="Arial, Helvetica, sans-serif"> <h2>A  mercantiliza&ccedil;&atilde;o da educa&ccedil;&atilde;o superior brasileira e as estrat&eacute;gias de mercado das  institui&ccedil;&otilde;es lucrativas.</h2> <h3>The commodification of higher education and the market  strategies of for-profit institutions.</h3> <h3>La  mercantilizaci&oacute;n de la educaci&oacute;n superior brasile&ntilde;a y las estrategias de  mercado de las instituciones lucrativas.</h3>     <p>&nbsp;</p> <h4>Cristina  Helena Almeida de Carvalho</h4> </font>      ]]></body>
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