1809-3876 1809-3876 S1809-38762022000401826 10.23925/1809-3876.2022v20i4p1826-1847 Brazil Brazil 22 10 2022 22 10 2022 20 4 1826 1847

2017 29 211-36 2015 1977 2019 2012 83-154 2013 2019 20 59 59 219-34 2021 16 1-21 2018 13-30 2019 20 COMITÊ GESTOR DA INTERNET NO BRASIL - CGI.br 2021 Covid-19 ÉPOCA 2020 Facebook Brand Resource Center FAETERJ-Rio 2014 04 2015 FGV DAPP 2002 25 2005 11 2018 6 1 1 95-121 GLOBAL DIGITAL YEARBOOK GOOGLE 2009 HIREVUE INTERBRAND 2020 2015 20 2 2 57 2018 42 3 3 3-8 2018 2018 315-31 O GLOBO 2018 2020 2020 2018 2 2014 20-41 2017 5-40 2017 85-103 2020 2017 21 1 1 267-82 2018 31-46 2018 2017 YOUTUBE 2014 2021