<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1981-8106</journal-id>
<journal-title><![CDATA[Educação: Teoria e Prática]]></journal-title>
<abbrev-journal-title><![CDATA[Educ. Teoria Prática]]></abbrev-journal-title>
<issn>1981-8106</issn>
<publisher>
<publisher-name><![CDATA[UNESP - Universidade Estadual Paulista - Instituto de Biociências - Departamento de Educação]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1981-81062018000200374</article-id>
<article-id pub-id-type="doi">10.18675/1981-8106.vol28.n58.p374-390</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[INDÚSTRIA CULTURAL E CINEMA: PROJEÇÕES DA COMUNICABILIDADE DE GÊNERO NA EDUCAÇÃO]]></article-title>
<article-title xml:lang="en"><![CDATA[CULTURAL INDUSTRY AND CINEMA: PROJECTIONS OF GENDER COMMUNICABILITY IN EDUCATION]]></article-title>
<article-title xml:lang="es"><![CDATA[LA INDUSTRIA CULTURAL Y EL CINE: PROYECCIONES DE LA COMUNICABILIDAD DE GÉNERO EN LA EDUCACIÓN]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Jacobi]]></surname>
<given-names><![CDATA[Daniel Felipe]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Conte]]></surname>
<given-names><![CDATA[Elaine]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Habowski]]></surname>
<given-names><![CDATA[Adilson Cristiano]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade La Salle  ]]></institution>
<addr-line><![CDATA[Canoas RS]]></addr-line>
<country>Brasil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidade La Salle  ]]></institution>
<addr-line><![CDATA[Canoas RS]]></addr-line>
<country>Brasil</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidade La Salle  ]]></institution>
<addr-line><![CDATA[Canoas RS]]></addr-line>
<country>Brasil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>05</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>05</month>
<year>2018</year>
</pub-date>
<volume>28</volume>
<numero>58</numero>
<fpage>374</fpage>
<lpage>390</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S1981-81062018000200374&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S1981-81062018000200374&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S1981-81062018000200374&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo O trabalho discute sobre as ideologias transmitidas culturalmente pelos artefatos tecnológicos, que imprimem nossos desejos e sensações, fragmentando e causando a perda de sentido e o enrijecimento intelectual em tempos de mudança. Trata-se de analisar as questões de gênero evidenciadas na escola, problematizando os processos formativos por meio do cinema, para fazer emergir uma experiência crítica, criativa, do aprender dialógico e de abertura às diferenças, uma vez que o cinema pode servir para reeducar as bases homogeneizadoras da cultura. Ao problematizar o cinema geramos novos entendimentos hermenêuticos para romper com os (co)modismos na escola e fazer desse recurso um pretexto à interlocução educacional, questionando as narrativas de gênero desiguais, petrificadas e dominadoras, perpetuadas culturalmente. Como resultados, indicamos que as raízes dos problemas partilhados comunicativamente precisam do olhar crítico-reflexivo frente às produções humanas, para resistir ao imobilismo, à disseminação ingênua de estereótipos e às exclusões no meio social.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This study discusses ideologies culturally transmitted by technological artifacts that imprint our desires and sensations, fragmenting and causing the loss of meaning and intellectual stiffening in times of change. It is a question of analyzing gender issues evidenced in school, problematizing the formative processes through cinema, so that a critical, creative experience of dialogical learning and openness to differences can emerge, since the cinema can reeducate the homogenizing bases of the culture. By problematizing the cinema, we generate new hermeneutic understandings to break with trends and convenience in school and make this resource a pretext for educational interlocution, questioning the unequal, petrified and dominating gender narratives, perpetuated culturally. As a result, we indicated that the root cause of communicatively shared problems need a critical-reflexive look at human production, to resist immobility, the naive dissemination of stereotypes and exclusions in social environment.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El trabajo analiza las ideologías transmitidas culturalmente por los artefactos tecnológicos, imprimiendo nuestros deseos y sentimientos, fragmentando y causando la pérdida del sentido y la rigidez intelectual en tiempos de cambio. Se trata de analizar las cuestiones de género evidenciadas en la escuela, problematizando los procesos de formación a través del cine, para llevar a cabo una experiencia del aprendizaje dialógico crítica, creativa y de apertura a las diferencias, ya que la película se la puede utilizar para reeducar las bases que homogenizan la cultura. Para hablar sobre el cine, generamos una nueva comprensión hermenéutica de romper con las modas en la escuela y hacer de esta característica un pretexto para el diálogo educacional, cuestionando las narrativas de género desiguales, petrificadas y dominadoras, culturalmente perpetuado. Los resultados indicaron que las raíces de los problemas compartidos de forma comunicativa necesitan mirada crítica y reflexiva con interés a las producciones humanas para resistir a la inercia, a la propagación de los estereotipos ingenuos, y a las exclusiones en el entorno social.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Indústria cultural]]></kwd>
<kwd lng="pt"><![CDATA[Cinema]]></kwd>
<kwd lng="pt"><![CDATA[Desigualdade de gênero]]></kwd>
<kwd lng="en"><![CDATA[Cultural industry]]></kwd>
<kwd lng="en"><![CDATA[Cinema]]></kwd>
<kwd lng="en"><![CDATA[Gender inequality]]></kwd>
<kwd lng="en"><![CDATA[Education.]]></kwd>
<kwd lng="es"><![CDATA[Industria cultural]]></kwd>
<kwd lng="es"><![CDATA[Cine]]></kwd>
<kwd lng="es"><![CDATA[Desigualdad de Género]]></kwd>
<kwd lng="es"><![CDATA[Educación.]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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