<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1983-9278</journal-id>
<journal-title><![CDATA[Eccos Revista Científica]]></journal-title>
<abbrev-journal-title><![CDATA[Eccos Rev. Cient.]]></abbrev-journal-title>
<issn>1983-9278</issn>
<publisher>
<publisher-name><![CDATA[Universidade Nove de Julho - UNINOVE]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1983-92782019000100239</article-id>
<article-id pub-id-type="doi">10.5585/eccos.n48.7876</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[O termo qualidade na revista Ensino Superior: uma pesquisa que buscou a concepção de qualidade no ensino superior privado]]></article-title>
<article-title xml:lang="en"><![CDATA[The term quality in the periodical Ensino Superior: a research that sought]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Bortolin]]></surname>
<given-names><![CDATA[Letícia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rothen]]></surname>
<given-names><![CDATA[José Carlos]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade Federal de São Carlos  ]]></institution>
<addr-line><![CDATA[Ipeúna SP]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidade Federal de São Carlos Departamento de Educação ]]></institution>
<addr-line><![CDATA[São Carlos SP]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>01</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>01</month>
<year>2019</year>
</pub-date>
<numero>48</numero>
<fpage>239</fpage>
<lpage>254</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S1983-92782019000100239&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S1983-92782019000100239&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S1983-92782019000100239&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo: O presente trabalho tem como objetivo explicitar a concepção de qualidade construída (e utilizada) pelas instituições de ensino superior privadas. Toma como objeto de investigação a Revista Ensino Superior, do Sindicato das Entidades Mantenedoras de Estabelecimentos de Ensino Superior no Estado de São Paulo (Semesp), no período de 2000 a 2010, e evidencia, por meio de análise, qualitativa, das matérias publicadas, e as concepções de qualidade e os modelos que a revista utiliza na construção de seus discursos. Conclui-se que, para a revista em questão, qualidade é obter uma boa nota nas avaliações e ter bom posicionamento em rankings; o caminho para tal seria ter bons professores, gestão, metodologia de ensino, seleção dos alunos e cursos atualizados com o mercado. Para a revista, a falta de qualidade das instituições privadas se explica pela limitação cultural dos seus estudantes.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: The aim of this paper is to explain the conception of quality concept built (and used) of private Higher Education Institutions. The object of this research is the periodical Revista Ensino Superior of the Union of Maintainers of Higher Education Institutions in São Paulo State (SEMESP), specifically the publications dated between 2000 and 2010, and it demonstrates, by analyzing qualitative the published articles, the quality oncept the models that the periodical uses in the construction of its discourses. It was concluded that, according to the perspective of the periodical, quality means achieving good scores in tests and a good position in rankings; the path to quality would be having good professors, management, teaching methodology, student selection, and updated courses in line with the market. As reported by the Periodical, the poor quality of private Institutions is explained by the cultural limitation of their students.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Ensino Superior Privado]]></kwd>
<kwd lng="pt"><![CDATA[Qualidade]]></kwd>
<kwd lng="pt"><![CDATA[SEMESP]]></kwd>
<kwd lng="en"><![CDATA[Private Higher Education]]></kwd>
<kwd lng="en"><![CDATA[Quality]]></kwd>
<kwd lng="en"><![CDATA[SEMESP]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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