<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1984-7114</journal-id>
<journal-title><![CDATA[Contrapontos]]></journal-title>
<abbrev-journal-title><![CDATA[Contrapontos]]></abbrev-journal-title>
<issn>1984-7114</issn>
<publisher>
<publisher-name><![CDATA[Univali]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1984-71142022000100149</article-id>
<article-id pub-id-type="doi">10.14210/contrapontos.v22n1.p149-174</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[A MEDIDA CERTA: CORPO, CONFISSÃO E TECNOLOGIAS DO SELF EM TEMPOS DE GOVERNAMENTALIDADE NEOLIBERAL]]></article-title>
<article-title xml:lang="en"><![CDATA[RIGTH MEASURE: BODY, CONFESSION AND TECHNOLOGIES OF THE SELF IN IN TIMES OF NEOLIBERAL GOVERNMENTALITY]]></article-title>
<article-title xml:lang="es"><![CDATA[LA MEDIDA CORRECTA: CUERPO, CONFESIÓN Y TECNOLOGÍAS DEL SELF EN TIEMPOS DE GUBERNAMENTALIDAD NEOLIBERAL]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pich]]></surname>
<given-names><![CDATA[Santiago]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Manske]]></surname>
<given-names><![CDATA[George Saliba]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade Federal de Santa Catarina Departamento de Estudos Especializados em Educação ]]></institution>
<addr-line><![CDATA[Florianópolis SC]]></addr-line>
<country>Brasil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidade do Vale do Itajaí Programas de Pós-graduação em Educação e Saúde e Gestão do Trabalho ]]></institution>
<addr-line><![CDATA[Itajaí SC]]></addr-line>
<country>Brasil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>01</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>01</month>
<year>2022</year>
</pub-date>
<volume>22</volume>
<numero>1</numero>
<fpage>149</fpage>
<lpage>174</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S1984-71142022000100149&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S1984-71142022000100149&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S1984-71142022000100149&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo: No presente artigo, tem-se como objetivo problematizar as formas de constituição do eu contemporâneo por meio de práticas de confissão e modos de espetacularização do corpo e da saúde, apresentados no livro &#8220;Medida Certa - como chegamos lá: com Márcio Atalla&#8221;. Para tanto, leituras e ferramentas conceituais foucaultianas foram válidas para este fim. Num primeiro momento, registrou-se a inspiração analítica, baseada na análise do discurso. Em seguida, utilizaram-se as análises realizadas por Foucault sobre práticas de confissão e de direção do eu para discutir os elementos presentes na obra analisada, em especial, aquelas tocantes às práticas de saúde e emagrecimento. Entende-se, neste artigo, que as formas de publicização do eu privado se valem de tecnologias de confissão não mais baseadas em um confessionário privado para um único diretor de almas, mas sim, na contemporaneidade, se apoiam de espetacularizações públicas e coletivas que têm os espectadores como aqueles a quem se dirige e se deve satisfação. Tais processos compõem um emaranhado discursivo que valora as práticas de si e as transforma em bens de consumo, dirigindo, concomitantemente, tanto aqueles que se expõem, como aqueles que observam e participam ativamente da direção do outro. Essas ações são, aqui, consideradas como modos de regulação e governo do eu contemporâneo.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: In this article, we aim to discuss the forms of constitution of the self through confession practices and ways of spectacularization of the body and health presented in the book &#8220;Rigth mesure - how we got there: with Márcio Atalla&#8221;. For that, we made use of Foucault&#8217;s conceptual tools. At first, we point out the analytical inspiration based on discourse analysis. Then, we use the analyzes carried out by Foucault on confession and self-direction practices to discuss the elements present in the analyzed book, in particular those concerning health and weight loss practices. We understand that the forms of publicizing the private self make use of confession technologies no longer based on a private confessional for a single director of souls, but, nowadays, these are supported by public and collective spectacularizations that have spectators like those a who directs and owes satisfaction. Such processes compose a discursive tangle that values the practices of the self and transforms them into consumer goods, concurrently directing both those who expose themselves and those who actively observe and participate in the direction of the other. These actions are considered here as ways of regulating and governing the contemporary self.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: En el presente artículo tenemos como objetivo problematizar las formas de constitución del yo a través de prácticas de confesión y modos de espectacularización del cuerpo y de la salud presentados en el libro &#8220;Medida Correcta - como llegamos allá: con Marcio Atalla&#8221;. Para esa finalidad, nos valemos de lecturas y herramientas conceptuales foucaultianas. En un primer momento, registramos la inspiración analítica basada en el análisis del discurso. En seguida, utilizamos los análisis realizados por Foucault sobre las prácticas de confesión y de dirección del yo para discutir los elementos presentes en la obra analizada, en especial, aquellas relacionadas a las prácticas de la salud y del adelgazamiento. Entendemos que las formas de publicitación del yo privado utilizan de tecnologías de confesión que no están más basadas en un confesionario privado para un único director de almas, sino que, en la contemporaneidad, ellas se utilizan de espectacularizaciones públicas y colectivas que tienen a los espectadores como aquellos a quien se dirige y se le debe rendir cuentas. Tales procesos componen un enmarañado discursivo que valoriza las prácticas de sí y las transforma en bienes de consumo, dirigiendo concomitantemente tanto aquellos que se exponen como aquellos que observan y participan activamente de la dirección del otro. Esas acciones son consideradas aquí como modos de regulación y gobierno del yo contemporáneo.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[saúde]]></kwd>
<kwd lng="pt"><![CDATA[confissão]]></kwd>
<kwd lng="pt"><![CDATA[corpo]]></kwd>
<kwd lng="pt"><![CDATA[tecnologias do self]]></kwd>
<kwd lng="pt"><![CDATA[espetacularização]]></kwd>
<kwd lng="en"><![CDATA[health]]></kwd>
<kwd lng="en"><![CDATA[confession]]></kwd>
<kwd lng="en"><![CDATA[body]]></kwd>
<kwd lng="en"><![CDATA[technologies of the self]]></kwd>
<kwd lng="en"><![CDATA[spectacularization]]></kwd>
<kwd lng="es"><![CDATA[salud]]></kwd>
<kwd lng="es"><![CDATA[confesión]]></kwd>
<kwd lng="es"><![CDATA[cuerpo]]></kwd>
<kwd lng="es"><![CDATA[tecnologías del self]]></kwd>
<kwd lng="es"><![CDATA[espectacularización]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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