<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2175-8042</journal-id>
<journal-title><![CDATA[Motrivivência]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. Motriviv.]]></abbrev-journal-title>
<issn>2175-8042</issn>
<publisher>
<publisher-name><![CDATA[Universidade Federal de Santa Catarina]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2175-80422019000100008</article-id>
<article-id pub-id-type="doi">10.5007/2175-8042.2019e55379</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[GP Brasil de Fórmula 1: um megaevento esportivo e sua relação com a cidade de São Paulo]]></article-title>
<article-title xml:lang="en"><![CDATA[GP Brazil Formula 1: a sport mega event and its relationship with the city of São Paulo]]></article-title>
<article-title xml:lang="es"><![CDATA[GP Brasil de Fórmula 1: un mega evento deportivo y su relación con la ciudad de São Paulo]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Varotti]]></surname>
<given-names><![CDATA[Felipe de Pilla]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Nassif]]></surname>
<given-names><![CDATA[Vânia Maria Jorge]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Centro Universitário Nossa Senhora do Patrocínio Departamento de Educação Física ]]></institution>
<addr-line><![CDATA[Itu SP]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidade Nove de Julho Programa de Pós-Graduação em Administração ]]></institution>
<addr-line><![CDATA[São Paulo ]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>01</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>01</month>
<year>2019</year>
</pub-date>
<volume>31</volume>
<numero>57</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S2175-80422019000100008&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S2175-80422019000100008&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S2175-80422019000100008&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO A temática sobre os megaeventos esportivos ganhou ampla discussão no cenário político e esportivo nacional na última década. Megaeventos esportivos atraem grande número de visitantes e promovem a venda de grande quantidade de ingressos; possuem relevância e cobertura de mídia internacionais; exigem um grande investimento por parte dos organizadores, representados por entidades governamentais em conjunto com entidades não governamentais; geram significativa atividade econômica para as cidades sedes. Por meio de uma pesquisa qualitativa, descritiva e exploratória, foram analisadas essas características e chegou-se a conclusão que o GP Brasil é classificado como um megaevento esportivo. Este estudo demonstra também que sediar um megaevento esportivo deve fazer parte de um planejamento eficiente visando reais benefícios para a população das cidades sedes. Um evento que ocorra de maneira consecutiva, por vários anos, em um mesmo local, reúne maiores condições de gerar uma identificação com sua cidade sede, facilitando o desenvolvimento desses possíveis benefícios.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The theme of sports mega events has gained wide discussion in the national political and sports scene in the last decade. Sports events attract large numbers of visitors and promote the sale of large amounts of tickets; have international media coverage and relevance; require a large investment by the organizers, represented by governmental entities together with non-governmental entities; generate significant economic activity for host cities. Through a qualitative, descriptive and exploratory research, these characteristics were analyzed and concluded that the Brazil GP is classified as a sport mega event. This study also demonstrates that hosting a sports mega event should be part of an efficient planning aimed at real benefits for the population of the host cities. An event that occurs consecutively, for several years, in the same place, is better able to generate an identification with its host city, facilitating the development of these possible benefits.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN La temática sobre los mega eventos deportivos ganó amplia discusión en el escenario político y deportivo nacional en la última década. Mega eventos deportivos atraen gran número de visitantes, promueven la venta de gran cantidad de ingresos; tienen relevancia y cobertura de medios internacionales; exigen una gran inversión por parte de los organizadores, entidades gubernamentales en conjunto con entidades no gubernamentales; generan significativa actividad económica para las ciudades sedes. Por medio de investigación cualitativa, descriptiva y exploratoria, se analizaron esas características y se concluyó que el GP es clasificado como un mega evento deportivo. Este estudio demuestra que albergar un mega evento deportivo debe formar parte de una planificación eficiente con vistas reales a la población de las ciudades sedes. Un evento que ocurra consecutivamente, por varios años, en un mismo lugar, reúne mayores condiciones de generar una identificación con su ciudad sede, facilitando el desarrollo de esos posibles beneficios.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Megaeventos esportivos]]></kwd>
<kwd lng="pt"><![CDATA[GP Brasil de Fórmula 1]]></kwd>
<kwd lng="pt"><![CDATA[Automobilismo]]></kwd>
<kwd lng="en"><![CDATA[Sports mega-events]]></kwd>
<kwd lng="en"><![CDATA[Formula 1 Brazil GP]]></kwd>
<kwd lng="en"><![CDATA[Auto racing]]></kwd>
<kwd lng="es"><![CDATA[Mega eventos deportivos]]></kwd>
<kwd lng="es"><![CDATA[GP Brasil de Fórmula 1]]></kwd>
<kwd lng="es"><![CDATA[Automovilismo]]></kwd>
</kwd-group>
</article-meta>
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