<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2175-8042</journal-id>
<journal-title><![CDATA[Motrivivência]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. Motriviv.]]></abbrev-journal-title>
<issn>2175-8042</issn>
<publisher>
<publisher-name><![CDATA[Universidade Federal de Santa Catarina]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2175-80422020000200101</article-id>
<article-id pub-id-type="doi">10.5007/2175-8042.2020.e65313</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Conselhos privados e medicalização da atividade física em um aplicativo de saúde móvel: a produção de corpos homogêneos e sujeitos universais]]></article-title>
<article-title xml:lang="en"><![CDATA[Private counseling and medicalization of physical activity in a mobile health application: the production of homogeneous bodies and universal subjects]]></article-title>
<article-title xml:lang="es"><![CDATA[Consejos privados y medicalización de la actividad física en una aplicación de salud móvil: la producción de cuerpos homogéneos y sujetos universales]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Abib]]></surname>
<given-names><![CDATA[Leonardo Trápaga]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gomes]]></surname>
<given-names><![CDATA[Ivan Marcelo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Galak]]></surname>
<given-names><![CDATA[Eduardo Lautaro]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade Federal do Espírito Santo - UFES Centro de Educação Física e Desportos ]]></institution>
<addr-line><![CDATA[Vitória Espírito Santo]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Nacional de La Plata - UNLP Instituto de Investigaciones en Humanidades y Ciencias Sociales ]]></institution>
<addr-line><![CDATA[La Plata ]]></addr-line>
<country>Argentina</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>04</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>04</month>
<year>2020</year>
</pub-date>
<volume>32</volume>
<numero>62</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S2175-80422020000200101&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S2175-80422020000200101&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S2175-80422020000200101&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO O &#8220;Movimento 21 dias por uma vida mais saudável&#8221; (M21) é um programa de educação em saúde que realiza suas ações através de duas plataformas digitais, um site e um aplicativo, para disseminar dicas sobre alimentação, atividade física e convívio familiar. O objetivo do presente artigo é analisar as informações e os conteúdos presentes nas plataformas do M21 sobre o tema atividade física. As análises dos materiais lidos apontam as seguintes questões: o M21 reproduz a lógica medicalizante da atividade física, utilizando-se das formações discursivas próprias do campo biomédico para situá-la e incentivar a sua prática. A partir de tal enfoque, o programa passa a difundir seus conselhos privados, responsabilizando os indivíduos pela adesão à prática de atividades físicas, desconsiderando, assim, uma série de elementos estruturais que fazem parte da vida da população.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The &#8220;21 Days of a Healthier Life Movement&#8221; (M21) is a health education program that carries out its actions through two digital platforms, a website and an application. The idea is to disseminate tips on eating, physical activity and family life. The objective of this article is to analyze the images and discourses at the M21 platforms on the subject of physical activity. The analysis of materials read out the following questions: M21 reproduces the medicalising logic of physical activity, using the discursive formations of the biomedical field to situate it and encourage its practice. From this perspective, the program began to disseminate its private councils, making individuals responsible for adherence to physical activities, thus disregarding a series of structural elements that are part of the life of the population.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El &#8220;Movimiento 21 días por una vida más saludable&#8221; (M21) es un programa de salud pública que realiza sus acciones a través de dos plataformas digitales, un sitio web y una aplicación, para diseminar consejos sobre alimentación, actividad física y convivencia familiar. El objetivo del presente artículo es analizar las informaciones y los contenidos presentes en las plataformas del M21 sobre la actividad física. Los análisis de los materiales apuntan a las siguientes cuestiones: el M21 reproduce la lógica medicalizante de la actividad física, utilizando las formaciones discursivas propias del campo biomédico para situarla e incentivar prácticas &#8220;saludables&#8221;. A partir de tal enfoque, el programa pasa a difundir sus consejos privados, responsabilizando a los individuos por la adhesión a la práctica de actividades físicas, desconsiderando así una serie de elementos estructurales que forman parte de la vida de la población.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Atividade física]]></kwd>
<kwd lng="pt"><![CDATA[Educação em saúde]]></kwd>
<kwd lng="pt"><![CDATA[Medicalização]]></kwd>
<kwd lng="pt"><![CDATA[Saúde móvel]]></kwd>
<kwd lng="en"><![CDATA[Physical activity]]></kwd>
<kwd lng="en"><![CDATA[Health education]]></kwd>
<kwd lng="en"><![CDATA[Medicalization]]></kwd>
<kwd lng="en"><![CDATA[Mobile health]]></kwd>
<kwd lng="es"><![CDATA[Actividad física]]></kwd>
<kwd lng="es"><![CDATA[Educación en salud]]></kwd>
<kwd lng="es"><![CDATA[Medicalización]]></kwd>
<kwd lng="es"><![CDATA[Salud asistida por móvil]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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