<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2175-8042</journal-id>
<journal-title><![CDATA[Motrivivência]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. Motriviv.]]></abbrev-journal-title>
<issn>2175-8042</issn>
<publisher>
<publisher-name><![CDATA[Universidade Federal de Santa Catarina]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2175-80422020000300115</article-id>
<article-id pub-id-type="doi">10.5007/2175-8042.2020.e71739</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Determinantes sociodemográficos de consumo: uma análise dos espectadores do futebol de Pernambuco]]></article-title>
<article-title xml:lang="en"><![CDATA[Sociodemographic determinants of consumption: an analysis of the spectators of Pernambuco football]]></article-title>
<article-title xml:lang="es"><![CDATA[Determinantes sociodemográficos del consumo: un análisis de los espectadores de fútbol de Pernambuco]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Santos]]></surname>
<given-names><![CDATA[Willian Gonçalves dos]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Barros Filho]]></surname>
<given-names><![CDATA[Marcos Antonio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Miranda]]></surname>
<given-names><![CDATA[Yves de Holanda Batista de]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Silva]]></surname>
<given-names><![CDATA[Victor Henrique Rodrigues]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pedroso]]></surname>
<given-names><![CDATA[Carlos Augusto Mulatinho de Queiroz]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade de Pernambuco - UPE  ]]></institution>
<addr-line><![CDATA[Recife Pernambuco]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidade do Porto Faculdade de Desporto Grupo de Pesquisa em Esporte e Gestão - GEquip ESEF/UPE]]></institution>
<addr-line><![CDATA[Recife Pernambuco]]></addr-line>
<country>Brasil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2020</year>
</pub-date>
<volume>32</volume>
<numero>63</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S2175-80422020000300115&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S2175-80422020000300115&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S2175-80422020000300115&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO O objetivo do presente estudo foi analisar a influência das variáveis sociodemográficas no comportamento de consumo dos espectadores do futebol Pernambucano. Caracterizado como de abordagem quantitativa, do tipo correlacional preditivo. A técnica de recolha amostral foi não aleatória por conveniência. O procedimento de coleta adotado foi o E-survey, onde os espectadores responderam ao questionário online. A amostra foi composta por 967 espectadores do Campeonato Pernambucano de Futebol nos anos de 2017 a 2019. Os dados foram coletados a partir de um questionário adaptado e analisados no software SPSS Statistics 24. Os resultados apresentaram em sua maioria espectadores do sexo masculino, quanto à escolaridade, a maioria possuía o ensino superior completo e uma renda familiar superior a R$5.000,00. O modelo com as variáveis sociodemográficas como preditoras da compra de produtos foi significativo. Em relação à compra de ingressos, as variáveis sociodemográficas não obtiveram valores preditivos significativos.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The aim of the present study was to analyze the influence of sociodemographic variables on the consumption behavior of soccer spectators in Pernambuco. Characterized as a quantitative approach, predictive correlational type. The sampling technique was non-random for convenience. The data collection procedure adopted was the E-survey, where the spectators answered the online questionnaire. The sample consisted of 967 spectators of the Pernambuco Soccer Championship from 2017 to 2019. Data were collected from an adapted questionnaire and analyzed using the SPSS Statistics 24. The results presented mostly male spectators, regarding the schooling, most had completed higher education and a family income of over R $ 5,000.00. The model with sociodemographic variables as predictors of product purchase was significant. Regarding the purchase of tickets, the sociodemographic variables did not obtain significant predictive values.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El objetivo del presente estudio fue analizar la influencia de las variables sociodemográficas en el comportamiento de consumo de los espectadores del fútbol del Pernambuco. Caracterizado como un enfoque cuantitativo, tipo correlacional predictivo. La técnica de muestreo fue no aleatoria por conveniencia. El procedimiento de recolección adoptado fue la encuesta electrónica, donde los espectadores respondieron el cuestionario en línea. La muestra consistió en 967 espectadores del Campeonato de Fútbol de Pernambuco de 2017 a 2019. Los datos se recopilaron de un cuestionario adaptado y se analizaron utilizando el software SPSS Statistics 24. Los resultados presentaron principalmente espectadores masculinos, en relación con la escolaridad, la mayoría había completado la educación superior y un ingreso familiar de más de R $ 5,000.00. El modelo con variables sociodemográficas como predictores de compra de productos fue significativo. En cuanto a la compra de boletos, las variables sociodemográficas no obtuvieron valores predictivos significativos.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Comportamento do consumidor]]></kwd>
<kwd lng="pt"><![CDATA[Futebol]]></kwd>
<kwd lng="pt"><![CDATA[Marketing]]></kwd>
<kwd lng="pt"><![CDATA[Esportes]]></kwd>
<kwd lng="en"><![CDATA[Consumer behavior]]></kwd>
<kwd lng="en"><![CDATA[Soccer]]></kwd>
<kwd lng="en"><![CDATA[Marketing]]></kwd>
<kwd lng="en"><![CDATA[Sports]]></kwd>
<kwd lng="es"><![CDATA[Comportamiento del consumidor]]></kwd>
<kwd lng="es"><![CDATA[Fútbol]]></kwd>
<kwd lng="es"><![CDATA[Mercadeo]]></kwd>
<kwd lng="es"><![CDATA[Deportes]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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