<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2317-0972</journal-id>
<journal-title><![CDATA[Leitura: Teoria e Prática ]]></journal-title>
<abbrev-journal-title><![CDATA[LTP]]></abbrev-journal-title>
<issn>2317-0972</issn>
<publisher>
<publisher-name><![CDATA[Associação de Leitura do Brasil (ALB)]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2317-09722010000200010</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[A imagem da diferença: um estudo sobre a ilustração na literatura infantil contemporânea]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Kirchof]]></surname>
<given-names><![CDATA[Edgar Roberto]]></given-names>
</name>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Silveira]]></surname>
<given-names><![CDATA[Rosa Maria Hessel]]></given-names>
</name>
</contrib>
</contrib-group>
<aff id="A">
<institution><![CDATA[,  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2010</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2010</year>
</pub-date>
<volume>28</volume>
<numero>55</numero>
<fpage>68</fpage>
<lpage>74</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_arttext&amp;pid=S2317-09722010000200010&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_abstract&amp;pid=S2317-09722010000200010&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://educa.fcc.org.br/scielo.php?script=sci_pdf&amp;pid=S2317-09722010000200010&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Este artigo apresenta uma análise da coleção de livros infantis denominada Ciranda das diferenças, com ênfase em suas ilustrações. Com base nos estudos realizados por Umberto Eco, na década de 1960, sobre a assim chamada “cultura de massa”, apresenta-se a hipótese de que muitos livros brasileiros contemporâneos de histórias que se destinam a grandes públicos infantis servem -se de estratégias estéticas e estruturais muito semelhantes às de outros artefatos culturais voltados para o consumo em larga escala, tais como desenhos animados e histórias em quadrinhos, entre outros. Os dois principais traços empregados nesses artefatos são, de acordo com Umberto Eco, a “pré -fabricação” e a “imposição do efeito”, levando a uma espécie de ética da felicidade e do consumo. Desse modo, por mais paradoxal que pareça, os livros da série analisada acabam transformando a própria diferença em produto de entretenimento e consumo.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[The present article deals with the set of books called Ciranda das diferenças and it focuses on its visual illustrations. Based on the studies carried out by the Italian semiotician Umberto Eco in the sixties about the so called “mass culture”, the article brings up the following hypothesis: contemporary Brazilian children’s fiction addressed to massive consumption makes use of aesthetic and structural strategies that are akin to strategies currently used by other cultural artifacts addressed to a large range of consumers, like e.g. animation or comics. Their two main aesthetic traits are, according to Eco, “prefabrication” and “effect of imposition”, which lead to a kind of “ethics of happiness linked to consumerism”. Therefore, as paradoxical as it may sound, the books that were analyzed turned out to transform the differences they approach into products of entertainment and consumerism.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Diferenças]]></kwd>
<kwd lng="pt"><![CDATA[Literatura Infantil]]></kwd>
<kwd lng="pt"><![CDATA[Ilustração]]></kwd>
<kwd lng="pt"><![CDATA[Consumo]]></kwd>
<kwd lng="en"><![CDATA[Differences]]></kwd>
<kwd lng="en"><![CDATA[Childrens’ Fiction]]></kwd>
<kwd lng="en"><![CDATA[Illustration]]></kwd>
<kwd lng="en"><![CDATA[Consumerism]]></kwd>
</kwd-group>
</article-meta>
</front><body><![CDATA[  <font face="Arial, Helvetica, sans-serif"> <h2>A  imagem da diferen&ccedil;a: um estudo sobre a ilustra&ccedil;&atilde;o na literatura infantil  contempor&acirc;nea.</h2>     <p>&nbsp;</p> <h4>Edgar  Roberto Kirchof, Rosa Maria Hessel Silveira</h4>     <p>&nbsp;</p> </font>      ]]></body>
</article>
