“ORGULHO DE SER HETERO”? disputes over masculinities on a Facebook page

Resumen

KLEIN, Carin  y  SANTOS, Alison dos. “ORGULHO DE SER HETERO”? disputes over masculinities on a Facebook page. Revista Teias [online]. 2021, vol.22, n.64, pp.181-194.  Epub 30-Jul-2021. ISSN 1982-0305.  https://doi.org/10.12957/teias.%y.49609.

This paper aims to analyze the production and serving of representations of masculinities and femininities on a Facebook page, entitled “Orgulho de ser Hetero”. The study is inserted in the theoretical fields of Cultural Studies and Gender Studies, in approximation with the post-structuralist perspective. For the operationalization of the research, we selected a set of images and texts, in order to explore them from the concepts of culture, representation and gender, with the intention of discussing the gender representations that are being transmitted there, that is, we carried out the examination of how they have been named, reinforced, re/updated, tensioned and negotiated, through the meanings that are incorporated to them in this context.

Palabras clave : culture; representation; gender; masculinity.

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